Themes and Plugins
We develop websites on WordPress which is currently the most popular website development tool.
A theme dictates the look and style of your website. Your theme is made up of a range of options, such as font types and sizes, your colour scheme and other areas that affect the aesthetics of your site.
A template is the layout or blueprint of your site; it helps structure your website, giving you areas to place pictures and text, or items like navigation bars and other widgets.
Search Engine Optimisation
Contrary to popular belief, top page ranking on search engines, including Google, depends on incoming links from other websites. If your competitors for a desirable keyword have significantly more link power than your webpage, you will have no real chance of success for that keyword.
The objective of keyword research is to find the best keywords to attract targeted visitors: These keywords must be in reach for your website.