Many enthusiastic business owners are under the illusion that all they need to do is to have a good website design and busloads of visitors and instant wealth will be coming their way.
A second myth is that all website designers are skilled in Internet marketing in general and search engine optimisation (SEO) in particular. Most website designers have expertise with graphic design and they are mainly ‘art’ orientated. SEO requires a scientific approach.
The third myth is that once a website is setup, its reputation, visitor numbers and ever increasing income are assured. However, websites need to be regularly updated if they are to demonstrate true expertise to the search engines.
Why do 90% of business websites fail to bring in new clients?
They do not target the best keywords. The best keywords for a website are those that will bring in the most targeted traffic: Top page positioning on Google is crucial and only keywords that are
The fundamentals of correct placement of keywords on the webpages is a good starting point but top page ranking of a website for a keyword depends mainly on reputation – the quantity of incoming links from other websites..