Artists: We are professional and affordable website designers providing optimised websites for discerning professionals, including Artists, delivering captivating web design combined with search engine optimisation (SEO) to bring in more clients and increase your business.

5 Reasons to choose First Website Design.

1. At First Website Design we produce attractive websites at competitive prices.

At First Website Design we produce stunningly designed and affordable websites but, with modern graphics programs, so can most of our competition. So, why are we different from the rest? Because we use our own optimisation program – Keyword SEO Pro to maximise the potential of the business websites we design.

Many enthusiastic business owners are under the illusion that all they need to do is to have a website setup and busloads of visitors and instant wealth will be coming their way.

A second myth is that website designers are skilled in internet marketing in general and search engine optimisation (SEO) in particular. The fact is that website designers have expertise with graphic design and they are 'art' orientated. SEO requires a scientific approach.

Another myth is that once a website is setup, its reputation, visitor numbers and ever increasing income are assured. However, websites need to be regularly updated if they are to demonstrate true expertise to the search enginess.

What is Google about? Search engines like Google are commercial companies that accumulate enormous wealth by advertisements on their websites. They are agents making recommendations on the webpages that provide the best information on any search topic. Accordingly, they are constantly reviewing their algorithms (programs) to ensure quality.

Google made a major revision (Panda - named after the programmer - February 2011) which resulted in many websites, that were effectively cheating, dropping down the results pages.

5. Running a website can be compared to managing a football team. To be successful, a football manager must: Seek top quality players who play well together as a team. = QUALITY CONTENT The team must play attractive football = high QUALITY PRESENTATION The critics, both professional and team supporters in general will decide if you will receive accolades and continue in your role. Successful managers will receive votes of confidence = QUALITY LINKS There are measures of success including league positioning, cups won and club financial status = QUALITY METRICS

 

The content of your website should provide something new that is not available elsewhere. The search engines are not amused by repetition of information that is available on other websites.

Ideally, you should concentrate on information where you have expertise.

If your webpages are not pleasing to the eye, visitors may leave in a matter of seconds.

Attractive colour combinations, graphics and pictures will encourage visitors to spend time on your website.

High quality videos and ebooks have an increasing part to play in the quality of your presentations.

Search engines cannot directly evaluate the overall presentation, but they can detect the time visitors spend on your website and the number of pages they access per visit.

Numerous spelling mistakes suggests to the  search engine that there has been poor attention to the quality of the presentation.

Search engines can also evaluate the quality of the coding and detect outgoing links that are invalid.

When Google was launched in 1998 it brought a new concept to search engine positioning - the position of a webpage in search engine results pages. Before Google, positioning was focused on page content alone. Larry Page, one of the two Google co-founders, observed that high quality web pages attracted links to them from other websites. PageRank of a webpage is calculated by summating the values of every incoming link. The value of each link depends on the PageRank of the page with the link divided by the number of outgoing links.

Incoming links do not only provide a numerical evaluation of the popularity / authority of a web page. The text in the link (anchor text) indicates to the search engines what web users consider the web page is about.

The search engines evaluate the quality of websites and webpages not only by the links to them but by the response of visitors. The Google Panda update (February 2011) has put increasing importance on visitor response and less emphasis on links.

The page title and a snippet of text (often but not always from the META description tag) appear on the search engine results pages together with the URL of the page. If these are attractive to searchers, they will encourage potential visitors to click on the link but if they are unattractive then they will discourage potential visitors.

You can monitor your positioning for keywords with programs such as RankTracker. It may take weeks to note a significant change in either direction.
You can monitor metrics such as time spent on your website per visit and bounce rate (the percentage of visitors who look at just one of your pages rather than clicking on your internal links.

You can monitor your positioning for keywords with programs such as RankTracker. It may take weeks to note a significant change in either direction.

Search Engine Optimisation is discussed in more detail on  SEO

Artists, Maximise Your Website’s Business Potential with First Website Design.com We produce stunning websites for Artists and we have the professional expertise to ensure that your website releases its maximum potential. For Artists, we can suggest ways to enhance your website - for example We produce videos featuring you, explaining your enthusiasm and areas of special expertise - all at very economical rates.

For business websites, the objective is to convert website visitors into sales. Your website should be pleasing to the eye. Navigation should be easy to follow. Include testimonials that are verifiable - for the internet the testimonials should be on other websites or they will have no credibility. It is often said that "the money is in the list." This should be an opt-in list that you should nurture with follow ups and a call to action. There is evidence that clients to not buy at the first visit. If you do not have means to bring them back, your visitors will probably never become clients.

 

Your website is the Internet equivalent of your shop window. A web designer is your internet shop window dresser. A beautiful shop window will lure you in. Similarly, a beautiful website will encourage visitors to stay, sending positive feedback to the search engines. We have the professional expertise to create qualityl articles for your website and for article directories such as EzineArticles.com. Positive user feedback will move a website up the search engine results pages.

For Artists, we can move your website from the village to the town centre.

SEO and First Website Design .com You have almost certainly arrived on this website because you have found us through a search engine. What better evidence could you have to prove our ability with search engine optimisation (SEO) – the science to enhance the ability of a website to be found? SEO and First Website Design .com The CEO of First Website Design .com, David Viniker, has researched keyword difficulty and produced a unique program – Keyword SEO Pro.

SEO and First Website Design .com

The CEO of First Website Design .com, David Viniker has a doctorate. He has researched keyword difficulty and produced a unique program – Keyword SEO Pro.

The benefits of using Keyword SEO Pro to promote websites of Artists are presented here.

 

SEO Summary: You should fine tune your Web site to its optimum if it is to be successful. A well managed Web site will be a pleasure for your visitor. To get ranked you should have always been focused on creating high quality content, getting good links into your site and creating a useful, informative site that is focused on the user experience and ultimately on getting the sale. Search Engine Optimisation is discussed more fully here.