Backlinks

What is search engine optimization?

Search Engine Optimization is the application of various strategies to increase the likelihood that your Web site will achieve top placement in the search results when someone searches on a keyword or phrase related to your product or service.

Off-Page Search Engine Optimization

Off-page optimization is the acquisition of links from other Web sites. Initially, you will have to seek these by offering reciprocal links or writing articles for article directories. When your site obtains high ranking, you will find that other sites make links to it of their own volition.

Another relatively quick technique for promoting your Web site is to seek links from Web site directory sites. One excellent program that provides invaluable assistance is Directory Submitter Gold. As with many quality programs, you can use a trial version for free. If you submit to the highest ranked directory sites, your site will be indexed by the search engines usually within 48 hours. As a matter of fact, many programs that "guarantee" to have your site included by the search engines within two days are using this technique!!!

What are Backlinks?

Backlinks are links on other domain web pages that hyperlink to a page or pages on your website.

The number of incoming links to a website is known as link popularity.

Link popularity is undoubtedly a critical element in the PageRank algorithm.

PageRank has a major effect on the position of your web pages in the search engine results pages.

How can I acquire backlinks?

You can actively seek reciprocal links with related (relevant) Web sites. I recommend Arelis.

Link exchange (reciprocal linking) will eventually tire you. The amount of work required contacting other webmasters is potentially enormous and the number of links established is small. In my view, you can find better ways to use your valuable time.

At one time, this was common practice amongst webmasters. There was then an argument that reciprocal links fell out of favour with Google.

Here is the opinion of Matt Cutts, head of "spam detection" at Google. (interview-matt-cutts)

• Matt Cutts: And, that’s another place where not so long ago improved our documentation, because at first we said avoid the reciprocal links. Really, what you need to do is avoid the excessive reciprocal links. So we added the word excessive.
• Because, if you look at the Google directory, which is like the open directory in Dmoz except with PageRank and the Yahoo directory, it’s almost certain that Google links to Yahoo and Yahoo links to Google on some level.

In practice, webmasters are becoming less interested in reciprocal linking and you may spend an inordinate amount of time on acquiring these links and then it is probably of little benefit.

Do not be scammed into purchasing software or services that promise you thousands of backlinks overnight.

The best technique for acquiring backlinks is to have high quality web pages that other webmasters will wish to voluntarily link to.

One of the best ways to acquire backlinks is to write articles and have them published on article directory websites.

What is the 'Nature Theory' of SEO?

Search engines seek to reward sites that are designed for the benefit of surfers rather than the search engines. It would be natural for a Web site to acquire links slowly rather than vast numbers quickly. When seeking links by techniques including submission to Web directories or reciprocal linking, aim for just a few a day.

The title of your page and its description are likely to be presented on the search engine results page (SERP) and the importance of these tags cannot be overstated. Ensure that you include the main keywords of your page in these tags as well as in the URL. If your page is about music then label its filename as “music”.

social Networking and Parasite Hosting

Parasite hosting refers to the creation of a keyword targeted page on a strong, legitimate domain.

• The concept is that if you can control that page's content, it can rank for searches and re-direct the traffic to whatever site/page you choose.
• Some popular social networking sites allow you to set up a webpage on their site and you utilize this to provide one way back links and this is usually for free. The more established social networking websites have high credibility and associated PageRank and a link from them to your website is most valuable.
• You have almost complete control over the link. This means that you can, for example, determine the anchor text for the link. A link with highly relevant anchor text enhances the value of the link. A link that simply says "click here" has very little benefit.

Examples are

• blogger - owned by Google!!
• Geocities - owned by Yahoo
• facebook
• hubpages
• linkedin
• myspace
• squidoo.com
• Tumblr - consider creating several pages but under different accounts
• USFreeads
• Wikispaces
• WordPress - allows you to create your own blog on your own site but also allows creation of pages on their website.
• Zimbio

First Website Design .com aims to help you build an affordable high quality website that will receive large volumes of targeted traffic utilizing appropriate search engine optimization techniques with the assistance of keyword research tools. It will provide you with advice on the best Internet marketing strategies that will assist you to sell products and ways to make money online.

David Viniker is a clinician (consultant obstetrician and gynaecologist - ObGyn at Whipps Cross University Hospital, London - borders of London and Essex). He has research and teaching interests. His website www.2womenshealth.com receives 1.5 million visitors annually and is the most popular personal women's health website on the Internet. He believes that quality of content is a prerequisite to success. He has applied his clinical skills to researching SEO techniques.

We are based in Loughton, Essex and close to North and East London and Hertfordshire.

Name:        Email:        Website Domain Name:  Keywords (search terms) I want to rank highly: