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ActiveX
ActiveX, developed by Microsoft, provides the capability to add controls to your Web pages, including drop down menus, radio buttons and scroll bars.
Affiliate Program
An affiliate Program provides a method to earn money with your e-commerce site by promoting another online business. By becoming an agent for the other business you receive a commission every time you sell something for that business.
Autoresponders
Autoresponders will send out reminder e-mails to potential customers. Autoresponders are an e-commerce bonus available free of charge or at a low cost.
Bandwidth
Bandwidth is the amount of data that can be transmitted at a given moment to a server. The higher your bandwidth, the larger amount of traffic your site can handle at one time. In web hosting, bandwidth is consumed when visitors make requests for files on your Web site and download them to their personal computers. When you add up the total of all files downloaded off of your site in a particular month, your total should be lower than the amount of bandwidth allotted with your hosting plan. If it is not, your file sizes may be too large or you may be generating a lot of hits - in which case you may need to upgrade to a larger hosting plan or to a dedicated hosting server.
Banner Advertisments
Banner Advertisements are graphic images which are usually rectangular boxes that promote specific products and services.
Bit (Binary digit).
Computers use instructions tat are composed of a series of “bits” represented by “1” or “0”.
Bitmapped Graphic.
A type of graphic image stored as a pattern of dots. Using an image editing program, the user can control how each dot of color (called a pixel) appears. The color of each on-screen pixel is stored as a series of bits and is why this type of graphic is called bitmapped.
Browser
The software on your computer which allows you to view a Web site -- most people use Netscape, Internet Explorer or America Online browsers
Bytes
Bytes are composed of 8 bits. They can represent numbers of letters.
Cable Modem
A Cable modem is a device that connects a computer to the Intenet through a cable. Cable modems are faster than dial up telephone connections.
Click-Through
A click through rate measures the percentage of visitors that respond to a banner advertisement.
.COM
.com
short for .commercial. Domain names with the .com extension are by far the most popular, and can be purchased by any individual or business.
Common Gateway Interface (CGI)
CGI specifies information that is transferred between a server on the world Wide Web and a computer program. A Web host with CGI capability can communicate with any computer program that conforms to the CGI specification.
Cgi-bin:
CGI-bin is the directory on a Web server where CGI scripts are stored.
Reducing the amount of data required to recreate an original file or graphic. Compression is frequently used to reduce the transmission time of media and files across the Web
Content
Content consists of text, graphics and sound that may be held on a Web page.
Control Panel
The control panel provided by your Web hosting company that allows you to view the activity on your Web site as well as other features such as changing passwords.
CSS
Cascading Style Sheets. A simple mechanism that allows authors and readers to attach style (e.g. fonts, colors and spacing) to HTML documents.
Demographic Variables
Demographic variables define a human population by their age, geographic location, race, gender, education, occupation or other characteristics.
DHTML is a collection of Web-based programming code (HTML, JavaScript, CSS and DOM) which create more dynamic possibilities than basic HTML.
Dial-Up Access
Dial-up access connects a computer to an Internet Service Provider (ISP) such as ~America Online through a modem and telephone line. Speeds are limited up to 56Kps (Kilobits per second)
Domain Mail Forwarding
Domain mail forwarding gives you the capability to have e-mail addressed to your Web site domain forwarded to another e-mail address.
Domain Name
Your domain name is your Internet Web address e.g. www.yourname.com.
Domain servers:
This contains the DNS (Domain Name System) information for a domain, and is usually listed in WHOIS records. There are usually two lines of DNS information. The first is typically a site’s primary DNS information, while the second contains secondary/back-up information.
DNS:
Short for Domain Name System which is used to translate numeric addresses (known as IP, or Internet Protocol, addresses) into words.
Domain names: The word sequences users enter in their URL bar to visit your site.
Domain Name Parking:
All domain names have to be stored on a server in order to be purchased. Most domain registration services will therefore temporarily place a newly purchased name on their servers until a hosting plan is purchased or the owner points the DNS to a different site. This is known as parking.
Files are downloaded from the Internet to our computers
A term used by graphics-based programs indicating a measurement related to resolution of Dots Per Inch in the image. The greater the number of DPI, the clearer the image's resolution will be.
E-Commerce
E-commerce is the process of conducting financial business over the Internet. It includes purchasing associated with online credit card processing, customer service, order processing and auctions.
A unique address for sending and receiving electronic mail, i.e., yourname@yourdomain.com.
File Transfer Protocol (FTP)
File transfer protocol is a program that transfers or receives computer data from or to another computer over the Internet.
A browser add-on, Macromedia Flash creates and displays high-impact animation, innovative interfaces and sound effects on web pages.
Frequently Asked Questions (FAQs)
FAQs are common questions that visitors ask on your Web site.
A bitmapped graphic file format. The GIF format is commonly used on the Web because of its efficient compression method with simpler graphics. A subset of the original GIF file are transparent GIFs, that add header information to the GIF file, making a certain color not visible. A GIF file is normally used to allow a Web page background or other image to show through.
Gigabits per Second (Gbps)
Gpbs are a measure of the bandwidth for a connection to the Internet.
Gigabytes (GB)
A Gigabyte is one trillion bytes.
Graphic Interchange Format (GIF)
GIF images are popular for displaying simple images. They are compressed and load quickly.
A type of form enabling a user to enter comments on a Web page which are sent back to the server and processed to the Web site as a viewable page.
Hit
A hit is the request by a visitor for the downloading of a file from your Web host..
Home Page
A home page is the first page of a Web site. It is the page that will be displayed on your visitors computer monitor when your domain name is entered (www.yourdomainname.com)
A word or image which, when mouse-clicked, takes you to another page. Same as a link
Hyper Text Markup Language (HTML)
This is the computer language that creates Web pages. It has a special set of “tags” that are read by Web browsers such as Microsoft Internet Explorer or Netscape.
ICANN:
ICANN stands for Internet Corporation for Assigned Names and Numbers, which is a not for profit organization that handles IP address space allocation and most other regulatory tasks associated with domain names.
Can be a logo, photograph, custom graphic, map, or animated graphic. The number of images on one page is determined by the size of the image file(s). Too many and the page takes too long to download (appear in the browser). One option commonly used is to have a smaller image (thumbnail) link to a larger photo to show detail
Image File Format
These file formats specify how images are displayed. Examples are JPEG, GIF and PNG.
Integrated Services Digital Network (ISDN)
Portions of images that are hyperlinks. Using a browser, such as Internet Explorer or Netscape, the user clicks on different parts of a mapped image to activate different links.
Usually the first page of your Web site -- sometimes the only page! Also called Homepage.
ISDN is a service provided by a phone comany that allows you to connect to the internet.
IP Address:
The numeric address behind a domain name that holds a Web site's real location on the Web
Internet
The Intenet comprises all the computers and connections that are linked on the World Wide Web.
Internet Service Provider (ISP)
An ISP provides access to the Internet by connecting your computer to their network.
InterNIC
This database contains all the domain names with the extensions .com .org and .net
Integrated Services Digital Network (ISDN)
ISDN is a service provided by your telephone company or ISP that allows you to connect to the Internet.
A programming language embedded in a web page usually used to perform actions and/or visual effects
Joint Photographic Experts Group (JPEG)
JPEG is an image file format that is most appropriate to display photographs on your Web site or other images that have many colours and tones.
KEI
As far as KEI is concerned - the formula is a little more involved than R/S and was coined by a SEO specialist called Sumantra Roy - although more complicated, KEI essentially achieves the same result by highlighting keywords with favourable ratios. However in the case of KEI as opposed to R/S it is the higher value KEI’s you are looking for when you sort your list using Keywords Analyzer for your SEO keyword research.
Keywords
Keywords provide single words that best describe a Web page. They are used by search engines and directories to index web pages.
Kilobits per second (Kbps)
Kilobits per second are a measure of the bandwidth, orate of transfer for a connection to the Internet. A kilobit is 1,000 bits.
Kilobyte (KB)
A Kiobyte is 1,000 bytes of electronic information.
Market segments is the division of markets into smaller, manageable groups of customers.
Megabits per Second (Mbps)
Megabits per second are a measure of bandwidth or data transfer rate for a connectin to the Internet. A Megabit is one million bits.
Megabyte (MB)
A Megabyte is equal to one million bytes of electronic information.
Merchant Account
A merchant account allows acceptance of credit cards. It acts as the intermediary between your business account and your customers credit card account.
Merchant Account Provider
A Merchant Account Provider is a company that offers merchant account services.
Message Board
A message board allows visitors to your Web site to leave questions or messages.
META Tags
META tags are part of HTML that label parts of your Web pages instructing Web browsers on how these parts should be displayed.
.NET
Short for .network, this domain extension was originally designed to be used by technical Web sites. However, domains using this extension can be registered by anyone.
Niche Marketing
Niche marketing, also known as target marketing, is the process of identifying a set of customers through demographic variables.
.ORG
Short for .organization. Originally designated for non-profit firms and any other organizations that did not fit under the .com or .net extension, any individual or business may now register a .org domain name.
Page View
A page view is the downloading of a Web page.
Paid Subscription Sites
A paid subscription site requires payment to view the contents of the Web site.
POP E-Mail
POP e-mail accounts receive e-mail on your Web hosts server. The e-mail stays there until you download it,,
Portable Network Graphics (PNG)
PNG is an image file format that combines some of the best qualities of GIFs and JPEGs. PNG cannot be viewed by older browsers. They are likely to replace GIFs.
Portal Web site
A portal Web site is a gateway to the Web. Yahoo is an example.
Post Office Protocol (POP)
POP defines how e-mail is retrieved from and e-mail server. The newer is POP3.
Practical Extraction and Report Language (PERL)
Perl is popular text programming language often used to write CGI scripts.
Propagation
The process where name servers throughout the Internet add new domains and remove expired ones from their records. This can be a lengthy process, which is why connecting to a new domain name can often take three or four days.
Reciprocal Links
A reciprocal linking agreement means that you put a link to anog=ther Web site and they reciprocate.
A company/person that sells domain names through registry services provided by an ICANN approved registrar.
R/S - or the ratio of keyword demand to supply. It is best illustrated with an example:
Keyword A 100 Searches 1000 Google Web Results with that keyword
R/S is 1000 / 100 = 10
Keyword B 50 Searches 250 Google Web results with that keyword
R/S is 250 / 50 = 5
When comparing keywords, the keyword with the lower R/S is the one to go for first, as the ratio of keywords to results is more favourable to optimising that keyword for higher rankings in the search engines. In Keywords Analyzer you can actually rank all the keywords in your list using R/S to find those keywords with the most attractive possibilities.
See also KEI
Screen resolution refers to the resolution of computer monitors.
A search engine allows you to search the millions of Web pages for a particular keyword or phrase.
Search Engine Optimization, also known as placement and positioning, is the science of coding your pages with techniques that enhance the chance of your pages ranking highly with search results for keywords and key phrases.
The place holding files which are accessed by your computer when you are connected to the internet (online) and have given a valid URL. Also known as your web "host".
A shopping cart system provides a convenient way to buy several items from an online store.
Spam is unsolicited e-mail. It is equivalent to junk mail.
Spam Filter
A spam filter removes spam from your incoming e-mail.
Short for Secure Sockets Layer, a protocol developed by Netscape to handle and protect confidential/sensitive information required for e-commerce transactions (like credit card numbers). SSL address usually begin with 'https'.
This is the term for keeping visitors on your Web site. It relates to the amount of time visitors stay on your Web site. One of the objectives of Web site design is to make your pages interesting to your visitors and an easy navigation system so that they can move from interesting page to interesting page without wanting to move away.
Typically known as a "domain within a domain", subdomains are individual Web addresses built upon a pre-existing domain name (such as clientname.yourhostingcompany.com). As a reseller, you will have the option of assigning subdomains to clients if they do not choose to have a domain name.
T-1 Carrier, also called DS1 service, is a method of your ISP that provides a fast connection to the Internet. A T-1 combines 24 individual channels each at 64Kbps to provide a data speed of 1.5 Mpbs.
Target marketing is the process of identifying demographic variables and then providing marketing to meet their requirements.
A theme provides every page of your Web site so that they have a similar look.
A small image that is linked to a page with a larger image to show detail. Facilitates download time when there are too many images to have full sized on a page.
Most graphical browsers show the contents of this element at the top of the browser window. The title we used for this particular page is "First Web site Design". This is coded in the <head> section of our document. Most search engines use this as the title for your site.
It is important to get this right - if it says nothing about the site, you may not get many visitors, even if your site is listed at no.1 for certain key words or phrases. It is very important to include some of your key words in this element. Some authorities recommend a title that is between 30 and 60 characters long.
Top Level Domains have the suffix to a domain name with .com, .net, and .org.
Traffic is the internet term for visitors to a Web site. You may have the most magnificent Web site but if nobody visits then it has no value. If your site is for a selected group of people such as members of a sports club then all you need to ensure is that the members have the domain name. If you are seeking to have an e-commerce site with access from all over the world then traffic is everything. Search engine optimization is the key to the success of your e-commerce Web site.
A unique visitor is a single individual who views at least one page of a Web site.
Files are uploaded from our computers to the Internet. The web pages we design are uploaded to the server so others can view them on the Internet.
Universal Resource Locator, is the address of a web page.
Web hosts are computer servers that hosts Web sites.
The person in charge of your Web site function, maintenance and sometimes n-left:20px; margin-right:128px" class="MsoNormal" align="justify"> Web site
A Web site consists of one or more Web pages that have the same domain name
Web site Administrator
A person registered with the domain registrar as a contact able to make changes to your domain name informat hosting
Web Maintenance
All the work done with the Web site once it has been placed on the server. Including making changes and submitting to search engines and directories by the webmaster
What You See Is What You Get (WYSIWYG)
WYSIWYG is the term describing a computer software application that produces on-screen representations of the finished product.
WHOIS:
A central database which tracks all domain name/IP registrations. Each domain name registrar typically maintains its own version of a WHOIS database.