Build and Grow Your Email List
What do 85% of e-marketers think is the most important
element in the success of an email campaign? The list.
“The money is in the list” and I agree with them.
Studies
show that a permission-based email list brings better results than a
purchased list. Surprisingly, few marketers have one. A quality email list built from scratch takes patience but it is
feasible.
The bigger your list is, the more sales you will
make and in a shorter period of time.
Starting your own Ezine or newsletter is inexpensive.
If you can convert a single visit into a lasting relationship, your
chances of gaining or retaining a customer are much greater. Email is by far the
most cost-effective way to manage a relationship, so focus on turning both
online and offline visitors into people with whom you can establish an ongoing email.
Here's how to build list quantity
without sacrificing quality.
You can promote your offer in every corner of the
world; but there are a few more things you should do to ensure your email list
contains well-targeted, permission-based, low bounce/low unsubscribe names.
Offer people an incentive to join your opt-in list.
- Only use an opt-in or double opt-in subscription method - not opt-out.
Double opt-in ensures highest quality, since you are guaranteed direct
permission from the subscriber and a valid email address. Double opt-in
means that when clients complete the opt-in form, an email is sent
to them and they have to confirm their request before their details
are added to your database.
- Offer people relevance and value in exchange for their contact
information, e.g., special discounts, monthly tips etc.
- Qualify without scaring away the really interested people. Ask for more
than just name and email - but not too much. Find the right balance, and the
people who truly value your offer and want to hear from you will be the ones
who end up on your list.
- Set expectations up front. Tell people what they'll be getting, and
only the interested ones will sign up.
The key to successfully building a high quality,
permission-based email list is to realize it's a continual process. Don't expect
100,000 names to appear in your list in a day. But the sooner you start, the
sooner you can start building rewarding relationships.
When should i contact new members to your email list?
- Use your autoresponder to send a welcome message immediately
- Follow up in 3 -5 days
- Further emails at 2 - 4 week intervals. Do not go beyond once a
month as your subscribers can quickly forget you!
- Keep under test review particularly if there is a tendency to
unsubscribe.
Email list and growing your business
Today's consumer has a long list of buying options and a very short memory.
Staying in regular contact with your customers is one of the best ways to remind
them that you still exist and that you appreciate their business. Regular
newsletters, promotions and announcements will keep your business fresh in their
minds, and they'll appreciate the personalized and relevant information you're
sending them. It's all about building customer loyalty and the Internet makes it
easier than ever.
What would be a typical response to an email that you send to those on
your email list?
- About 40% will open the email
- 60% will click a link back to your website.
- 3% may click on adsense or another advert on your website.
Email Programs
Having a high quality email opt-in list and the facility to send
newsletters to those have signed up is a key element to sales on the
Internet.
The two leading programs are
aWeber and
Getresponse
Following recommendations, I chose AWeber and it works extremely
well. You can quickly create and run your campaigns with powerful,
easy-to-use email marketing tools. This program t does most of the chores
for you.
Aweber has Auto Responder and Broadcast features, allowing you to
send your newsletters to
hundreds or thousands of your subscribers at the click of a button and all for
only $19.95/month,
You can use the Auto Responder with Broadcast features to:
1. Thank your subscribers for joining your mailing list.
2. Send your E-zine issues to your subscribers.
3. Send endorsement letters to your subscribers.
Once you have set it up your Auto Responder, it will work for you around the
clock!
First Website Design .com aims to help you build an affordable high quality website that will receive large volumes of
targeted traffic . It will provide you with advice on the
best Internet marketing
strategies that will assist you to
sell products and
ways to make money online.
For information on search engine optimisation, please visit our
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David Viniker MD, the author and webmaster of FirstWebsitedesign.com, believes that quality of content is a prerequisite to success. . He has research and teaching interests. His website www.2womenshealth.com receives 1.5
million visitors annually and is the most popular personal women's health website on the Internet. He has applied his clinical skills to researching
SEO techniques.
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