Newsletter 5  - Two new videos - New SEO article published.

	The top two factors in the Google algorithm are presented wth assistance of Matt Cutts from Google. The benefits of Keyword SEO Pro is explained as it uniquely determines keyword difficulty for the top factors on Google - the home page PageRank and the boost given to home pages that are competing for a kewyord. You will then be able to concentrate your efforts on keywords that are in range for your website and avoid chasing rainbows. Video 29                       Dec12 2010
	Website Design developments including Videos. Static (brochure) and CMS websites explained. We specialise in developing attractive websites for small to medium sized businesses and professionals (accountants, solicitors etc.). We have the expertise in website promotion (SEO) and marketing and it is all competitively priced. Video 28                        Dec 14 2010
	Backlinks in Search Engine Optimisation - Value and Limitations: The Nofollow Attribute - A backlink is a link placed on another website back to the writer's website. Search engine optimisation (SEO) is the application of verifiable techniques that improve positioning of web pages for targeted keywords on search engine results pages to drive more visitors to a website. There have been numerous articles promoting the concept that backlinks provide enormous benefit in terms of enhancing authority by increasing PageRank. We must, however, question whether such backlinks are truly effective from an SEO point of view.  December 2010   Measuring Link Value in SEO - Link Authority Unit Defined Larry Page and Sergei Brin, the co-founders of Google, realised that the best web pages on a subject would have most high quality links. Surprisingly, there is no measurement applicable to link value. A unit of measurement is clearly required for link value. It is proposed that we use "link authority unit" for the value of links. One link authority unit is defined as the value of a link from a web page of PageRank 1 with one outbound link.  December 2010
Newsletter 4
Video 18: Cherry Picker	Ryan Deiss has released his new keyword difficulty tool. In this video we review his program to see if it will find the cherries or lead you into a jam
Video 17: Backlinking Campaigns - Merits and Pitfalls	There is an industry trying to capitalise on the need for effective backlinks in off-page optimisation. We look at the merits and pitfalls
Video 16: Calculating Link Juice Value in SEO	In off-page optimisation we seek links with link juice as well as links with our targeted keywords. In this video we investigate how can we determine link juice value.

Two new SEO articles published.

July 18th 2010 New Complimentary SEO Ebook released.

June 2010 How can Keyword SEO Pro increase the number of visitors to my website?

Our two latest videos have recently been released to answer this question: -

One for website owners who perhaps know very little about SEO,

and one for Web professionals.

Off-page factors (backlinks) are thought to be even more important than on-page factors. But how do the number of backlinks relate to PageRank?

A recent analyis has been published by us -

This article is explained in the following video:-

We will be launching our COMPLIMENTARY Evidence Based SEO E-Book within the next two weeks.

Details will be announced on this Newsletter page.

Our objective will be to examine the evidence for every aspect of SEO and report our results whether they support current views or refute them. It will be a long-term project.

If you find this newsletter of interest, it would be appreciated if you would forward the details to your friends and colleagues.