First Web site Design :
- First Web Site Design .com aims to provide guidance for those taking their early or intermediate steps into the exciting medium of the Internet / World Wide Web.
- It also provides advice on the promotion of a website.
Purpose of a website
- Web presence - Having a website is fashionable. A web designer can provide this for you.
- Information source for a specified group - Essex club organisation etc. The members are made aware of the site and can visit for updates. Again all that is required is a web designer.
- Information source for the general public. In addition to web design, search engine optimization is required to achieve high positioning on search engine results pages so that the site can be found.
- Shop window - Attract potential clients. Search engine optimization is required. Most professionals are looking for local traffic and high positioning on search engines should be fairly easily achieved.
- E-commerce - provision of online shopping facility. Web design and search engine optimization are critical. The traffic base is broader at country or international level and search engine optimization is more challenging.
Targeted Website Traffic
- Website traffic is the number of visitors a website receives.
- Traffic is the lifeblood of a website.
- You can have a website full of sought after content but if the website is not optimized for the web, nobody will find it and none will visit it.
- Targeted website traffic is traffic that has the potential to convert towards your goal - for an e-commerce site this would be potential customers and sales.
- Targeted website traffic is the magical key that you should have in order to open the success gate and earn a lot of money online.
- Targeted website traffic is one of the fastest and most inexpensive ways to increase your business and income.
- Targeted website traffic is a key objective of online marketing as it encourages genuine prospects to purchase products and services, find your company, product and service information, subscribe to newsletters and mailing lists, and download documents and applications.
The target or objective for the received traffic varies from one website to another.
I have the pleasure of acting as webmaster for a friend who repairs clocks mainly as a hobby. His website has achieved number one position on search engine results pages for clock repairs in his locality. The website receives about 10 visitors each week and this generates one or two orders. In Internet terms, this is a small amount of traffic but it is enough to service his requirements.
My interest in web design arose when I felt that a high quality website could provide the depth of information many of my patients required to assist them to understand investigation and treatment options (I am a gynaecologist coming now towards retirement). I like writing and there is no point writing if nobody reads what has been written. I decided to learn search engine optimization to promote my website - www.2womenshealth.com. There is no limit to the number of visitors who may visit my website and it has become the most popular personal women's health website on the Internet (1.5 million visitors per year).
As an example of the importance of traffic consider the purchase of YouTube by Google in 2006. YouTube was making no money but they had an enormous amount of traffic with potential for growth. Google made the purchase for $1.65 billion!
Purpose of a web page and Landing Pages
- Provide information
- Provide a shop window and attract traffic.
Each web page should be developed around one or at most two keywords.
There is no limit to the number of web pages you can have on your web site.
A landing page is the web page that visitors find on search engines. New traffic to your website is obtained by having landing pages that have high positioning on the search engines for keywords that receive acceptable number of searches. Competition for these keywords should not be prohibitive. A niche keyword is one that receives an acceptable amount of searches on the search engines but does not have so many authoritative competitors that high positioning on the search engines results pages cannot be achieved. Google assesses the authoritative status of a website by its PageRank.
A search engine optimizer will find appropriate niche keywords for you and build a landing page with high quality content designed to achieve high positioning on the search engine results pages. It may take an hour or two for an expert to find one niche keyword and a further two or three hours to develop a high quality landing page based on that niche keyword.
You may wish to employ a search engine optimizer to develop just one landing page in the first instance and test the water to see how this one page improves your traffic and business. It may take two or three months for a new landing page to reach its full potential on the search engine results pages.
Internet Marketing and Traffic Conversion
In Internet marketing terms, conversion rate is the ratio of visitors who convert page views or website visits into desired actions.
Successful conversions are interpreted differently by individual marketers, advertisers, and content creators. To online retailers, for example, a successful conversion may constitute the sale of a product to a consumer or software download, . To information content creators, a successful conversion may refer to a membership registration, newsletter subscription, or other desired activity.
Getting the right kind of targeted website traffic is important for your online business.
Search engine optimization (SEO) is the scientific application of techniques employed to obtain targeted website traffic.
Web Design
Web design is the process of planning, and execution of electronic media content delivery on the Internet in the form of specialised languages (such as HTML) suitable for interpretation and display by a web browser or other web-based graphical user interfaces (GUIs).
- web design relates to web pages and
- web development for the overall logistics of web site promotion.
A web site is a collection of web pages about a particular topic or subject. A web site typically consists of:-
Each web page within a web site is an HTML file which has its own URL.
Web pages are typically linked together using a navigation menu composed of hyperlinks.
Web Design Firm or DIY Web Design?
- It is a matter of personal choice whether to forgo the wonderful graphics of a professional graphic web designer or the pleasure of producing your own Web site. You can design your own web site for free...
- Small E-commerce Web sites are best produced using templates. We recommend EKM powershop http://www.ekmpowershop.com/
- Large E-commerce Web sites are probably best left for a professional Web site design company whereas you might well enjoy undertaking web design of a personal and pure information Web site.
- Web page design is a modern art form and, with the assistance of web design software, graphics and templates, a high quality web page design can be produced by the majority.
- The Internet is the greatest source of information as well as being the world's largest marketplace and it is waiting to be tapped. What are you waiting for?
- A basic Web presence can be produced by small Web design companies for a relatively small cost ($150-300 / £ 75-150). These days, with communications by email, there is no particular advantage in having a Essex web designer just because your website business is based in Essex.
Beware of graphics artists who will charge a fortune for design work. Although they make your pages aesthetically more pleasing, this will have little, if any benefit, benefit on the function and effectiveness of your website.
Advantages of DIY Web Design
Affordable Custom Web Site Design: Although affordable custom web site design is now relatively inexpensive it provides little more than a we presence. Invariably, you will want to add items to pages and new pages. Furthermore promoting your site by search engine optimization is an ongoing task. There advantages in being able to do this for yourself:
- Cheaper
- No delays - you can set it up immediately
Web Site development.
Keywords: As your Web site develops, you will need to provide a list of keywords which will be the focus of your web pages.
Keyword Research: The importance of keyword research cannot be overstated.
Content: Good content for your visitors as well as the search engines is essential but you will also need to consider techniques, known as search engine optimization, to enhance your Web site for high search engine rankings.
When designing a Web site, it is crucial that the site should be attractive, fast-loading, user friendly, focuses on your content and has a high stickability.
E-Commerce
- The Internet provides an incredible opportunity to earn money. Where else can you create something that has the potential to reach the entire world?
- Billions of dollars of sales are made over the Internet.
- Overheads are minimal.
- No property to purchase.
- An individual has the same opportunities as the multi-billion dollar companies.
- To begin, you need a well constructed website.
- Once your website is under way, you will need to promote it and one of the important aspects for this is search engine optimization.
Search engine optimization and Web design and "First Web Site Design" have become a clinician's hobby. I wish all visitors to this site a hearty welcome and every success.
© David A Viniker 2008
www.londonessextherapists.co.uk
First Website Design .com aims to help you build an affordable high quality website that will receive large volumes of targeted traffic utilizing appropriate search engine optimization techniques with the assistance of keyword research tools. It will provide you with advice on the best Internet marketing strategies that will assist you to sell products and earn money online.
We are based in Loughton, Essex.
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