How do I decide on the content of my Web pages?
From the web designer and search engine optimization point of view, there are two types of pages:
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Pages designed to attract visitors to your website. These pages must target niche keywords that will act as the bait to tempt visitors to your website.
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Pages rich in content but without even a small chance of being ranked so highly that they will appear anywhere near the top of the search engine results pages.
It is tempting to write wonderful pages on subjects dear to your heart that will provide excellent content for your visitors. Generally, the topics will be on popular subject. There is only a problem if you intend to receive visitors through the search engines.
You need to find relevant niche keywords that will bring targeted traffic to your website.
- you will need to undertake keyword research with keyword research tools.
- These pages will require excellent search engine optimization.
Popular subjects are generally oversubscribed by thousands and often millions of competitor web pages and they have a head start on you. Realistically, you are not going to achieve high enough positioning on results pages to attract visitors for "short-tail" keywords such as "vacations", "mortgages", "solicitors", "cars" etc.
By all means, write articles on your favourite "short-tail" subjects to provide interest for visitors once they have arrived at your website. You must, however, spend time creating quality pages on "long-tail" subjects that will attract visitors to your website.
You will need to determine the information that you wish to offer visitors. Each page should be centered around one or at most two keywords. Each page should also contain information for search engines to index your site and you must aim to optimize each page to obtain high ranking. The page keyword should appear not only as frequently as possible in the page text but also in the page title, page header, META keywords, META Description and META content tags.
It is the task of Web designers to optimize each Web design for high Search Engine ranking (See Bells & Whistles).
The easier your content is to understand, the better.
As you explore the Web, you will appreciate that it is the content of the highest ranked sites that distinguishes them from the rest and it will be the quality of the content of your site that will ultimately determine whether your site will be well received. Content is king.
information
entertainment
e-commerce
First Website Design .com aims to help you build an affordable high quality website that will receive large volumes of targeted traffic . It will provide you with advice on the best Internet marketing strategies that will assist you to sell products and ways to make money online.
For information on search engine optimisation, please visit our specialist site - Keyword SEO Pro .com
David Viniker MD, the author and webmaster of FirstWebsitedesign.com, believes that quality of content is a prerequisite to success. . He has research and teaching interests. His website www.2womenshealth.com receives 1.5 million visitors annually and is the most popular personal women's health website on the Internet. He has applied his clinical skills to researching SEO techniques.
We are based in Loughton, Essex and close to North and East London and Hertfordshire.