 |
|
|
What is search engine optimization?
Search Engine Optimization is the application of various strategies to increase the likelihood that your Web site will achieve top placement in the search results when someone searches on a keyword or phrase related to your product or service.
Off-Page Search Engine Optimization
Off-page optimization is the acquisition of links from other Web sites. Initially, you will have to seek these by offering reciprocal links or writing articles for article directories. When your site obtains high ranking, you will find that other sites make links to it of their own volition.
Another relatively quick technique for promoting your Web site is to seek links from Web site directory sites. One excellent program that provides invaluable assistance is Directory Submitter Gold. As with many quality programs, you can use a trial version for free. If you submit to the highest ranked directory sites, your site will be indexed by the search engines usually within 48 hours. As a matter of fact, many programs that "guarantee" to have your site included by the search engines within two days are using this technique!!!
Seek reciprocal links with related (relevant) Web sites. I recommend Arelis.
What is the 'Nature Theory' of SEO?
Search engines seek to reward sites that are designed for the benefit of surfers rather than the search engines. It would be natural for a Web site to acquire links slowly rather than vast numbers quickly. When seeking links by techniques including submission to Web directories or reciprocal linking, aim for just a few a day.
social Networking and Parasite Hosting
Parasite hosting refers to the creation of a keyword targeted page on a strong, legitimate domain.
- The concept is that if you can control that page's content, it can rank for searches and re-direct the traffic to whatever site/page you choose.
- Some popular social networking sites allow you to set up a webpage on their site and you utilize this to provide one way back links and this is usually for free. The more established social networking websites have high credibility and associated PageRank and a link from them to your website is most valuable.
- You have almost complete control over the link. This means that you can, for example, determine the anchor text for the link. A link with highly relevant anchor text enhances the value of the link. A link that simply says "click here" has very little benefit.
Examples are
- blogger - owned by Google!!
- Geocities - owned by Yahoo
- hubpages
- myspace
- squidoo.com
- Tumblr - consider creating several pages but under different accounts
- USFreeads
- Wikispaces
- WordPress - allows you to create your own blog on your own site but also allows creation of pages on their website.
- Zimbio