The author of this website will be providing SEO courses from summer 2012
Search engine optimization (SEO) is the science of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic") search results for keywords.
The following video provides insight into my forthcoming SEO training courses.
SEO Courses - Search Engine Optimisation Training from David Viniker on Vimeo.
Search Engine Optimization (SEO) - An Introduction
- Most websites are set up by people anticipating hordes of visitors and enormous wealth - and the majority will be disappointed.
- Only 1% of websites succeed and 99% fail to receive adequate visitors or create customers.
If you want new visitors to find your website, you need learn search engine optimization!
In SEO, the first objective is to define relevant niche keywords - keywords with acceptable amount of traffic for the website and with low quality and quantity competition.
Why Does Search Engine Position Matter?
Unless you are in the top positions for a keyword search, you can expect virtually no traffic!
Most searchers will click on the first one or two web pages only.
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- Many enthusiastic business owners are under the illusion that all they need to do is to have a website setup and busloads of visitors and instant wealth will be coming their way.
- A second myth is that all website designers are skilled in internet marketing in general and search engine optimisation (SEO) in particular. The fact is that most website designers have expertise with graphic design and they are mainly 'art' orientated. SEO requires a scientific approach.
- Another myth is that once a website is setup, its reputation, visitor numbers and ever increasing income are assured. However, websites need to be regularly updated if they are to demonstrate true expertise to the search engines.
If you would like to attend one of my training courses, please contact me.
The value of SEO courses is explained.
First Website Design .com aims to help you build an affordable high quality website that will receive large volumes of targeted traffic utilizing appropriate search engine optimization techniques with the assistance of keyword research tools. It will provide you with advice on the best Internet marketing strategies that will assist you to sell products and ways to make money online.
David Viniker is a clinician (consultant obstetrician and gynaecologist - ObGyn at Whipps Cross University Hospital, London - borders of London and Essex). He has research and teaching interests. His website www.2womenshealth.com receives 1.5 million visitors annually and is the most popular personal women's health website on the Internet. He believes that quality of content is a prerequisite to success. He has applied his clinical skills to researching SEO techniques.
We are based in Loughton, Essex and close to North and East London and Hertfordshire.
SEO Courses – and training courses
London
The author will be offering SEO training courses from
June 2012. If you are in the London area and would like to attend one of my
SEO courses please email indicating if you are interested in
• An SEO course for beginners
• SEO courses for intermediates
• Advanced SEO courses.
I will contact you when I have confirmed the dates of the SEO courses.
To assist you to find good SEO courses, some of the features of some
excellent courses are presented below.
In the mean time, the following are SEO courses that have a good
reputation:-
http://www.seotraining.org.uk
The one-day SEO introduction courses are designed to build knowledge in
creating a successful SEO strategy. SEO is often made to sound complicated
and these courses provide a solid foundation in SEO indicating the steps
required to grow your web presence naturally. Newcomers to SEO will leave
with a grounding of how Google works.
SEO Training .org intermediate seo courses start with the appropriate
premise that search engine optimisation is not rocket science. Their
practicable SEO intermediate courses include case studies, quizzes and
exercises enabling you to caction successful SEO action plans.
University of Manchester (Salford)
A series of free ‘taster’ SEO session events are
available demonstrating the way that their SEO courses are run.
Is it just another SEO training course in Manchester?
SEO training is just one part of this superb course, which also includes
social media marketing. Search and Social Media Marketing are aimed at
individuals and businesses keen to boost their chances of getting their
websites to the top of the search engine results pages.
The course goes beyond the usual SEO training developing essential skills in
using website and webpage optimisation as a business tool with a focusing on
marketing methods that allow measurement of return on investment (ROI).
Unlike other SEO courses in the Manchester area, you will also:
• Meet genuine experts from the Manchester SEO community who will share
their day-to-day practice
• Gain SEMPO certification
• Engage in discussions on the theory of online marketing with academics
from one of the leading research centres in the area.
• Interact with other delegates on the course and share opportunities to
clarify your understanding of SEO.
• Apply your new knowledge gained in practice by writing a guest blog post
which you will present to the leading industry speakers.
What are the benefits of the Search & Social Media Marketing course?
Participants report the following SEO training aspects:-
• Understanding the search & social media marketing context
• Understanding how Google and other search engines work – a fundamental
requirement for anyone in SEO.
• Learning from your website visitors’ behaviour using Google Analytics
• And many more SEO course training topics…
What social media marketing aspects are covered?
• Integrating social media into your marketing mix – including LinkedIn,
Twitter, FaceBook, YouTube and other Social media platforms.
Official SEMPO training course material in Manchester, UK.
This SEO course is the first in the UK to offer certification from the
US-based leader Search Engine Marketing Professional Organization (SEMPO
Institute).