The author of this website will be providing SEO courses from summer 2012
Search engine optimization (SEO) is the science of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic") search results for keywords.
Search Engine Optimization (SEO) - An Introduction
- Most websites are set up by people anticipating hordes of visitors and enormous wealth - and the majority will be disappointed.
- Only 1% of websites succeed and 99% fail to receive adequate visitors or create customers.
If you want new visitors to find your website, you need learn search engine optimization!
In SEO, the first objective is to define relevant niche keywords - keywords with acceptable amount of traffic for the website and with low quality and quantity competition.
Why Does Search Engine Position Matter?
Unless you are in the top positions for a keyword search, you can expect virtually no traffic!
Most searchers will click on the first one or two web pages only.
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- Many enthusiastic business owners are under the illusion that all they need to do is to have a website setup and busloads of visitors and instant wealth will be coming their way.
- A second myth is that all website designers are skilled in internet marketing in general and search engine optimisation (SEO) in particular. The fact is that most website designers have expertise with graphic design and they are mainly 'art' orientated. SEO requires a scientific approach.
- Another myth is that once a website is setup, its reputation, visitor numbers and ever increasing income are assured. However, websites need to be regularly updated if they are to demonstrate true expertise to the search engines.
What is Google about? Search engines like Google are commercial companies that accumulate enormous wealth by advertisements on their websites. They are agents making recommendations on the webpages that provide the best information on any search topic. Accordingly, they are constantly reviewing their algorithms (programs) to ensure quality.
Google made a major revision (Panda - named after the programmer - February 2011) which resulted in many websites, that were effectively cheating, dropping down the results pages.
5. Running a website can be compared to managing a football team.To be successful, a football manager must:
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The content of your website should provide something new that is not available elsewhere. The search engines are not amused by repetition of information that is available on other websites.
Ideally, you should concentrate on information where you have expertise.
If your webpages are not pleasing to the eye, visitors may leave in a matter of seconds.
Attractive colour combinations, graphics and pictures will encourage visitors to spend time on your website.
High quality videos and ebooks have an increasing part to play in the quality of your presentations.
Search engines cannot directly evaluate the overall presentation, but they can detect the time visitors spend on your website and the number of pages they access per visit.
Numerous spelling mistakes suggests to the search engine that there has been poor attention to the quality of the presentation.
Search engines can also evaluate the quality of the coding and detect outgoing links that are invalid.
When Google was launched in 1998 it brought a new concept to search engine positioning - the position of a webpage in search engine results pages. Before Google, positioning was focused on page content alone. Larry Page, one of the two Google co-founders, observed that high quality web pages attracted links to them from other websites. PageRank of a webpage is calculated by summating the values of every incoming link. The value of each link depends on the PageRank of the page with the link divided by the number of outgoing links.
Incoming links do not only provide a numerical evaluation of the popularity / authority of a web page. The text in the link (anchor text) indicates to the search engines what web users consider the web page is about.
The search engines evaluate the quality of websites and webpages not only by the links to them but by the response of visitors. The Google Panda update (February 2011) has put increasing importance on visitor response and less emphasis on links.
The page title and a snippet of text (often but not always from the META description tag) appear on the search engine results pages together with the URL of the page. If these are attractive to searchers, they will encourage potential visitors to click on the link but if they are unattractive then they will discourage potential visitors.
You can monitor your positioning for keywords with programs such as RankTracker. It may take weeks to note a significant change in either direction.
You can monitor metrics such as time spent on your website per visit and bounce rate (the percentage of visitors who look at just one of your pages rather than clicking on your internal links.
You can monitor your positioning for keywords with programs such as RankTracker. It may take weeks to note a significant change in either direction.
You can monitor metrics such as time spent on your website per visit and bounce rate (the percentage of visitors who look at just one of your pages rather than clicking on your internal links. Most web hosting packages include statistics packages. Most webmasters use programs such as Google Analytics. If you make a change to your web presentation, you can tell in a matter of days how visitors respond.
Website development starts with choosing content and a presentation template. It is a cyclical process that requires monitoring. A good quality website will acquire quality links naturally and impressed visitors will stay on your website. These will gradually lead to improvement in positioning on search engines.
Testimonial from Brisbane - Australia - Impact2020 website designer:
Web professionals, who would like to learn more about how Keyword SEO Pro can boost the effectiveness of the websites they design and therefore enhance their own reputation, are invited to view video 15.
Search engine optimisation, the application of acceptable means to increase targeted visitors to a website is a science. The author of this website has a scientific background and has produced a program - 'Keyword SEO Pro' - that will highlight keywords that are in range for a website to achieve top page positioning on Google for HomePages and other pages on a website.
Keyword SEO Pro assists us to find the 'low hanging fruit' that will kick start the website. In time, the website will be found by a few visitors and if Google receives favourable reports, the website pages will move up the results pages, receive more visitors and there will be a spiralling effect. Matt Cutts of Google calls this a 'Katamari' effect - START SMALL AND BUILD UP SLOWLY.
We produce stunning websites for Computer Hardware Engineers and we have the professional expertise to ensure that your website releases its maximum potential.
We can suggest ways to enhance your website - for example We produce videos featuring you, explaining your enthusiasm and areas of special expertise - all at very economical rates.
How does a search engine decide which web pages will reach the top of their results pages?
- It is like a competition for the best essay. It is the words that count and not the image or images.
- Web designers may know the basics of SEO but usually no more.
- The author has determined the top two factors in the Google Algorithm and provided a unique and essential program - learn SEO with Keyword SEO Pro
Obtaining Specialist Professional SEO Services
If possible, find an expert dynamic company with a reputation who has a proven record optimizing web pages preferably by recommendation.
Successful SEO requires
- time
- patience
- skill
- knowledge
- attention to detail
- persistence
- knowledge of HTML
- current information
- an understanding of marketing
- If you are considering handling your own SEO, that is only a
good decision if;
- you have the time to do the work and actually get it done and
- you can get the results you need so you actually increase your traffic from top rankings.
- then you can write the best possible text while using the keywords well, and it will also help you write compelling Title and Description tags.
OR – the willingness to invest in a professional firm to get those
top rankings for you.We have produced and
SEO Ebook which provides all the information you are likely to require
on SEO.
Google has updated its SEO starter guide September 2010 -
First Website Design .com aims to help you build an affordable high quality website that will receive large volumes of targeted traffic utilizing appropriate search engine optimization techniques with the assistance of keyword research tools. It will provide you with advice on the best Internet marketing strategies that will assist you to sell products and ways to make money online.
David Viniker is a clinician (consultant obstetrician and gynaecologist - ObGyn at Whipps Cross University Hospital, London - borders of London and Essex). He has research and teaching interests. His website www.2womenshealth.com receives 1.5 million visitors annually and is the most popular personal women's health website on the Internet. He believes that quality of content is a prerequisite to success. He has applied his clinical skills to researching SEO techniques.
We are based in Loughton, Essex and close to North and East London and Hertfordshire.
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