Web Site Design and Search Engine Optimization

   

 

 

 

What are 'spiders' and 'robots'?

  

 Search engines compile their databases by employing "spiders" or "robots" ("bots") to crawl through cyberspace from link to link, identifying  pages. Spiders are sophisticated programs that record and index the words of your Web pages. Sites with no links to other pages may be missed by spiders altogether. Once the spiders get to a Web site, they typically index most of the words on the publicly available pages at the site. Spiders do not see the beautiful graphics that you have painstakingly prepared - they only see the source code, or the "skeleton" of your Web site.

It is the task of Web designers to optimize each Web design for high Search Engine ranking (See Bells and Whistles).

When a surfer undertakes a search on a keyword or keyword combinations, the search engine applies an algorithm to the data collected by their robots.

The search engines like simplicity. The simpler your Web site is, the easier it is for the engines to determine the nature of your Web site. And, if the search engines can determine exactly what your Web site is about, you have a better chance at top rankings.

Although it is possible for your Web site to be found by a Spider, you should submit your Web site to search engines and directories to enhance your chance of eventual inclusion in their databases.

When you search the web using a search engine, it scans its index of sites to match your keywords and phrases with those in the texts of documents within the engine's database.

 Spiders regularly return to the web pages they index to look for changes. When changes occur, the index is updated to reflect the new information. However, the process of updating can take a while, depending upon how often the spiders make their rounds and then, how promptly the information they gather is added to the index. Until a page has been both "spidered" AND "indexed," you won't be able to access the new information.

WHAT ARE THE PROS AND CONS OF SEARCH ENGINES?

    Search engines provide access to a fairly large portion of the publicly available pages on the Web, which itself is growing exponentially (see OCLC's statistical page, "How Big Is the Web?" ranking techniques

Search engines are the best means devised yet for searching the web. Stranded in the middle of this global electronic library of information without either a card catalogue or any recognizable structure, how else are you going to find what you're looking for?

On the down side, the sheer number of words indexed by search engines increases the likelihood that they will return hundreds of thousands of irrelevant responses to simple search requests. Remember, they will return lengthy documents in which your keyword appears only once.

The following are SEARCH ENGINES:

 

Your Web pages should be designed to cater for these 'spiders' with the correct sort of information if you are to achieve high ranking.  All your pages should be linked so that the spiders can find them all. If the search spiders are happy then the Web surfers they direct to your site are likely to be happy.

 

 

 

 

 


Recent Developments

Margae vs. Clear Link: The Dangers of Doing SEO By Commission and Not Having Good Contract Discipline
Posted by Sarah Bird, EsquireMay It Please the Mozzers, For Legal Monday, I'm going to spotlight a case dealing with SEO, affiliate marketing, commissions-based SEO, and the importance of having a clear, written contract. The Parties In this Utah...
Publ.Date : Mon, 30 Jun 2008 04:59:25 -0500

Space Godzilla: Lessons in Monstering
Posted by willcritchlowIt's a movie theme here on SEOmoz this week. After Rebecca's post on real movies, I'm going to talk about an imaginary one. It's a movie that would go straight to DVD, but might nonetheless be compelling for those of us who ...
Publ.Date : Fri, 27 Jun 2008 05:35:24 -0500

Cracking Google's 1,000 Page Barrier
Posted by Dr. PeteOne of the frustrations of doing SEO for large websites is the fact that Google makes it very difficult to see more than a small part of the search index. Even in Webmaster Tools, Google's index search is built on the same mechanics...
Publ.Date : Wed, 02 Jul 2008 08:19:29 -0500

Capitalising On The Ultimate Form Of Duplicate Content
Posted by Jane CoplandThe first time I ever accessed the Internet was from my mother's work computer in late 1995. I was eleven years old and her homepage was set to Yahoo. I can't really remember what it looked like, but Googling (oh, I hate the iro...
Publ.Date : Tue, 01 Jul 2008 06:34:50 -0500

Reddit, Stumbleupon, Del.icio.us and Hacker News Algorithms Exposed!
Posted by Danny DoverIt is greatly ironic that algorithms, the quintessential example of all that is not human, would be so fundamental to social media. Last week I wrote a post about how Google gathers user data. This week I continue by exposing how...
Publ.Date : Wed, 02 Jul 2008 11:25:19 -0500

Clickbank RSS Feeds
Make Money From Home