Internet Business Promoter Program - IBP - Highly recommended Search Engine Optimization software

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Internet Business Promoter

I highly recommend this Internet Business Promoter because:

• it simplifies search engine optimization.
• it is a pleasure to use.
• on the one occasion, I needed advice, I received excellent and speedy support.

Like it or not, top positioning of your web pages is critical if your online business to succeed. number 1 ranking in Google's search results for the right keyword can mean a lot of visitors and a lot of sales. Top position on a search page will attract a click through rate of 27% compared to 3.7% for position number 10. Below position 10 and the traffic received will be negligible.

So do you achieve top ranking? It requires search engine optimization.

There are four simple rules that will help you to get your website on Google's first result page:

Rule #1: Don't try to the search engines

• Google wants to return the most relevant web pages for a search query. They want to provide the best answer to a search query.

• If you try to get a high ranking for a keyword for which your web page isn't really relevant then you won't get good results. Actually, you might be accused of spamming.

• Make sure that your web pages will answer the questions of people who search for your keyword. The better your web pages match the interest of the web searchers the better rankings you will get. It takes some time to create good content but it will pay off in the long run.

Rule #2: Your web pages must show Google that they are relevant

A website about red shoes cannot get high rankings for a keyword such as "brain surgery".

A high ranking for the keyword "red shoes" would be very beneficial to that site.

The problem is that Google must be able to find out that your web page is relevant for the keyword "red shoes". For that reason, you have to optimize your web pages. Optimizing your web pages simply means that you make it easy for Google to find out what your website is about.

When Google visits your web pages, it will analyze more than a hundred elements of your web pages including:

Internet Business Promoter, in optimization mode, provides an extensive analysis of the main ranking elements which are compared to the top 10 websites for your chosen keyword. You may include different web page if you wish

• You can choose to optimize for your preferred search engine.
• Internet Business Promoter concludes with several summary tables.
• In the following example, I am analyzing my "keyword tools" page

In the example above, IBP is suggesting that I should for example, reduce the number of times that I use the keyword "tools" in my H1 tag from 3 to 1.

Internet Business Promoter includes a scoring system. In this example my web page has a score of 57%.

You can evaluate a page from a competitor. It would seem that you need a score of more than 90% to achieve high positioning.

By making adjustments and reanalyzing, you can gradually make the appropriate adjustments.

Each element can contain your keyword and show Google that your website is relevant for that keyword. This doesn't mean that you can simply insert your keyword in these tags and that's it.

It is possible to over-optimize (keyword stuffing) a web page and that can get your website banned from Google's search results. It's important that you optimize the right elements and that you insert your keywords in the right frequency. Analyzing dozens of web page elements can be very time consuming. IBP's top 10 optimizer can help you to do this quickly and easily.

Rule #3: Other websites must confirm that your web pages are relevant

Google believes that if other authority web sites link to yours, then your web site must be important.

Google includes this linking information in its PageRank algorithm.

Obtaining links to your website, off-page search engine optimization, is as important as on-page optimization.

Internet Business Promoter includes a program that assists you if you wish to embark on reciprocal linking. Whilst I have found this to be a well thought out program, my experience is that webmasters do not readily reciprocate.

Rule #4: Your website Should have a clean history

The age of your domain and its history will also be considered by Google. A domain name that has been around for a long time will more readily achieve high rankings .

If you follow the rules above and change your web pages according to the advice of Internet Business Promoter, your website will get top rankings on Google.

Review your web pages frequently and use IBP to detect benefit or adverse changes. Just tweaking your website to improve it even by 1% may double the number of traffic you receive and traffic means business!

It takes time but in time you will be rewarded. In the early stages of promoting your website, you should optimize your pages for long tail keywords.

Rank Checking

Once your web site is underway, you will wish to track the progress that you are making for you main keywords. From time to time you may find that a page has fallen in the rankings which might indicate that you have, for example, made an alteration that the search engines do not like.

Internet Business Promoter has a program that facilitates this for you:

Typically, Internet Business Promoter, provides numerous options:

• Choice of many of the leading search engines.

• You may rank several keywords at a time.

• You can choose the depth of the searches. I tend to search up to the top 60 positions although if you are not in the top ten you will not receive any significant traffic. By searching a little deeper, I can see if my pages are getting into range and can track the results of alterations that have been made.

The importance of backing up you data, including your website, frequently cannot be overemphasized. From time to time, you will wish to retrieve a page that was inappropriately altered. Although, you will have the latest pages uploaded on you server, this will not let you backtrack.

A word of warning. Do not indulge in too frequent use of these ranking facilities offered by Internet Business Promoter. The search engines are there primarily for searchers although they appreciate that there business revolves around the work of webmasters. If you use up too much of the search engines bandwidth/ computing power, they may take exception.