What is page reputation?

1. Page

   reputation is a measure of the topic of the linking page as it relates to the linked page. Let us give an example of a Web site about soccer. A link from a page about football boots would be seen as being more relevant than a page about dolphins. Search engines may check the relevance and link popularity of the linking page. There is also some evidence that if the linking page has a large number of outbound links their reputation is reduced. Essentially every page on the Internet has an equal right to make links but the more shares it issues in terms of links out then the less each link is valued.

2. When your Web site is functioning you should seed reciprocal links with other We sites that are relevant to yours. You will also receive requests to exchange links from other Web sites.  The following questions should be considered before you make the link:-

    

   1.   Does the proposed link partner site contain relevant content?

   2.   Do they have  high quality pages. It is important that their links page be linking to relevant material only, and preferably to a fairly small number of sites - perhaps no more than 20. Check that the links are up to date.

   3.   Is there a direct link from their index page to their links page? Search engine spiders (and humans, too!) follow viewable HTML links through a site to find pages.

   4.   How will they link to your site? Be sure that they agree to link to your home page or to the most appropriate landing page on your site as designated by you. Additionally, it is preferable that the link to your site includes a keyword-rich description. You may wish to provide the linking site with your preferred text.

   5.   How popular is their site? A quick idea of their site popularity can be gathered by using the Alexa Traffic Rank and Google PageRank .

    

   How do I build reciprocal links?

   1. Finding 100 or more quality link partners requires a bit of work and organization, but the task is not all that difficult.

   
   

   2. Create a page for your Web site and name it

   'resources' friends or something to that effect.

   Some call these pages 'links' but there is some evidence that search engines are giving less weight to pages with 'links' in their title.

   
   

   3. Place a link to your links page somewhere on your homepage. I

   would suggest placing the link near the bottom of the page so that your Web site's visitors won't see it until after they have finished reading your home page.

   
   

   4. Surf over to Google

   or another search engine of your choice and do a search on your theme

   . The search results page

   shows the most relevant pages at the top.  

    

   5. Visit the first site on the list

   and check to see if their home page has a link to a links page or a stated link exchange policy.  If not, visit the next site on the list and repeat the process

   .

   
   

   6. After you have found a site that you wish to exchange links with, place a link to their home page on your links page. Do this before you attempt to contact the other webmaster.

    

   7. Look for a Contact Us

   , link or an email address on their site

   .

   
   

   8. Create a form letter asking for the link exchange, but personalize the letter for each webmaster that you are sending the letter to.

    

   9. Email the webmaster

   .

   
   

   10. If the webmaster's name is listed on the site, address him by name. If not, just use "Dear Webmaster,".
   Mention a distinctive feature or two about the site so that he can tell that you actually made a serious visit.

    

   11. Explain that you feel that a link exchange would benefit both of you and explain why.

   
   

   12. You might need to do a little "educating" here as many webmasters have no idea about the usefulness of link exchanges.

    

   13. Send your link information along with your email. You should include the following link info

   - Site name:

   eg First Web site Design and the World Wide Web
   
   

   - Description: 

   e.g Web site design and the World Wide Web: Guidance for those contemplating their first Web site with information on choosing a Web designer, domain names, Web hosts, HTML, optimization, promotion, and much more.

   
   

   -  

   Include a couple of your main keywords in the link text

   as this will help increase your PR!
    

   - Your URL:  e.g www.firstWeb sitedesign.com
    

   - Contact email address:  - Although this will appear on your email anyway.

   14. Send the email and wait for a reply from the webmaster. Of course, while you're waiting you should be contacting other webmasters in the same way.

   
   

   15. If he agrees to the exchange, he'll respond with a  link to the page on his site that contains your link. Send him a pleasant email thanking him for the exchange.

   
   

   16. Repeat this process until you have successfully completed at least 100 link exchanges with quality sites that share your theme. If you have over 100 links, split them up onto two or more links pages. You can even split the links up into categories if you wish. There is some evidence that links pages have greater credence if they have less than 30 links.