Our Website Design and Promotion services for those in the Marylebone area provide attractive, affordable and professional web design, search engine optimisation (SEO) and marketing expertise to bring in more clients and increase your business.

Keywords

More than 90% of websites fail because they do not target the best keywords.

Keywords (includes phrases) are search terms used to find infomration.

As with the 'Charge of the Light Brigade', going after the wrong target can lead to disaster.

Keywords and Keyword Difficulty

The targeted keywords are usually wrong because, like fruit on a tree, they can be out of reach.

4. At First Website Design we have a realistic and professional approach to what your website can achieve and we will work with you to ensure maximum benefits.

• Many enthusiastic business owners are under the illusion that all they need to do is to have a website setup and busloads of visitors and instant wealth will be coming their way.
• A second myth is that all website designers are skilled in internet marketing in general and search engine optimisation (SEO) in particular. The fact is that most website designers have expertise with graphic design and they are mainly 'art' orientated. SEO requires a scientific approach.
• Another myth is that once a website is setup, its reputation, visitor numbers and ever increasing income are assured. However, websites need to be regularly updated if they are to demonstrate true expertise to the search engines.

5. Running a website can be compared to managing a football team. To be successful, a football manager must: Seek top quality players who play well together as a team. = QUALITY CONTENT The team must play attractive football = high QUALITY PRESENTATION The critics, both professional and team supporters in general will decide if you will receive accolades and continue in your role. Successful managers will receive votes of confidence = QUALITY LINKS There are measures of success including league positioning, cups won and club financial status = QUALITY METRICS

Search Engine Optimisation is discussed in more detail on  SEO

For business websites, the objective is to convert website visitors into sales. Your website should be pleasing to the eye. Navigation should be easy to follow. Include testimonials that are verifiable - for the internet the testimonials should be on other websites or they will have no credibility. It is often said that "the money is in the list." This should be an opt-in list that you should nurture with follow ups and a call to action. There is evidence that clients to not buy at the first visit. If you do not have means to bring them back, your visitors will probably never become clients.

Your website is the Internet equivalent of your shop window. A web designer is your internet shop window dresser. A beautiful shop window will lure you in. Similarly, a beautiful website will encourage visitors to stay, sending positive feedback to the search engines. We have the professional expertise to create qualityl articles for your website and for article directories such as EzineArticles.com. Positive user feedback will move a website up the search engine results pages.

SEO and First Website Design .com You have almost certainly arrived on this website because you have found us through a search engine. What better evidence could you have to prove our ability with search engine optimisation (SEO) – the science to enhance the ability of a website to be found? SEO and First Website Design .com The CEO of First Website Design .com, David Viniker, has researched keyword difficulty and produced a unique program – Keyword SEO Pro.

The benefits of using Keyword SEO Pro to promote websites of Pharmacy are presented here.

SEO - the good news.

We do not want all 630,000 people who look for "financial advisor" on the Internet. Almost certainly we only want people looking for "financial advisor" in our locality - Marylebone for example. The number of searches may be smaller but these are the people we are seeking to attract to our website. Visitors from Marylebone are the ones most likely to convert into customers. The competition for "Marylebone financial advisor" may be within our reach.

What can a search engine optimizer do for my current website?

• Firstly, find out from the website owner his/her purpose and aspirations for the website.
• Check that the technical aspects of the website and individual web pages have been correctly coded and advise on required improvements from an SEO point of view.
• Assess the current status of the website on the search engines.
• Work as a team with the website owner.
• Research initially for one or perhaps two keyword phrases that are not too competitive to preclude success but have the potential to bring a reasonable number of targeted visitors to the website - we call these "niche keywords".
• Agree with the website owner that he/she is happy with the recommended niche keywords.
• If possible, refine current web pages using accepted SEO techniques.
• Usually, new web pages will be required to correctly optimize for the chosen niche keywords.

What is achievable in Search Engine Optimization?

What is achievable is high positioning for long-tail keywords.

"Solicitors" is a short-tail keyword. Competition will be enormous and it will not be possible to obtain high ranking.

"Employment law solicitor Marylebone" is a long-tail keyword and competition will not be so great. High ranking may be possible.

What is desirable in Search Engine Optimization?

This depends on the objectives of the website owner.

A firm of solicitors in Marylebone will probably be happy with traffic from Marylebone.

SEO Summary:

• You should fine tune your Web site to its optimum if it is to be successful.
• A well managed Web site will be a pleasure for your visitor.
• To get ranked you should have always been focused on creating high quality content, getting good links into your site and creating a useful, informative site that is focused on the user experience and ultimately on getting the sale.
• Search Engine Optimisation is discussed more fully here.