Our Website Design and Promotion services for those in the City of London area provide attractive, affordable and professional web design, search engine optimisation (SEO) and marketing expertise to bring in more clients and increase your business.

5 Reasons to choose First Website Design.

1. At First Website Design we produce attractive websites at competitive prices.

At First Website Design we produce stunningly designed and affordable websites but, with modern graphics programs, so can most of our competition. So, why are we different from the rest? Because we use our own optimisation program – Keyword SEO Pro to maximise the potential of the City of London business websites we design.

2. First Website Design can produce videos to assist in the promotion of websites and increase visibility on the internet.

Benefits of First Website Design - Video

3. From our 12 years of experience promoting websites, we have extensive insight on how to best promote your website.

Keywords More than 90% of websites fail because they do not target the best keywords. Keywords (includes phrases) are search terms used to find infomration. As with the 'Charge of the Light Brigade', going after the wrong target can lead to disaster. Keywords and Keyword Difficulty The targeted keywords are usually wrong because, like fruit on a tree, they can be out of reach.

4. At First Website Design we have a realistic and professional approach to what your website can achieve and we will work with you to ensure maximum benefits.

• Many enthusiastic business owners are under the illusion that all they need to do is to have a website setup and busloads of visitors and instant wealth will be coming their way.
• A second myth is that all website designers are skilled in internet marketing in general and search engine optimisation (SEO) in particular. The fact is that most website designers have expertise with graphic design and they are mainly 'art' orientated. SEO requires a scientific approach.
• Another myth is that once a website is setup, its reputation, visitor numbers and ever increasing income are assured. However, websites need to be regularly updated if they are to demonstrate true expertise to the search engines.

5. Running a website can be compared to managing a football team. To be successful, a football manager must: Seek top quality players who play well together as a team. = QUALITY CONTENT The team must play attractive football = high QUALITY PRESENTATION The critics, both professional and team supporters in general will decide if you will receive accolades and continue in your role. Successful managers will receive votes of confidence = QUALITY LINKS There are measures of success including league positioning, cups won and club financial status = QUALITY METRICS

Search Engine Optimisation is discussed in more detail on  SEO

For business websites, the objective is to convert website visitors into sales. Your website should be pleasing to the eye. Navigation should be easy to follow. Include testimonials that are verifiable - for the internet the testimonials should be on other websites or they will have no credibility. It is often said that "the money is in the list." This should be an opt-in list that you should nurture with follow ups and a call to action. There is evidence that clients to not buy at the first visit. If you do not have means to bring them back, your visitors will probably never become clients.

Your website is the Internet equivalent of your shop window. A web designer is your internet shop window dresser. A beautiful shop window will lure you in. Similarly, a beautiful website will encourage visitors to stay, sending positive feedback to the search engines. We have the professional expertise to create qualityl articles for your website and for article directories such as EzineArticles.com. Positive user feedback will move a website up the search engine results pages.

SEO and First Website Design .com You have almost certainly arrived on this website because you have found us through a search engine. What better evidence could you have to prove our ability with search engine optimisation (SEO) – the science to enhance the ability of a website to be found? SEO and First Website Design .com The CEO of First Website Design .com, David Viniker, has researched keyword difficulty and produced a unique program – Keyword SEO Pro.

The benefits of using Keyword SEO Pro to promote websites of Pharmacy are presented here.

Testimonial from Brisbane - Australia - Impact2020 website designer:

Web professionals, who would like to learn more about how Keyword SEO Pro can boost the effectiveness of the websites they design and therefore enhance their own reputation, are invited to view video 15.

SEO

Now the good news.

We do not want all 630,000 people who look for "financial advisor" on the Internet. Almost certainly we only want people looking for "financial advisor" in our locality - Enfield for example. The number of searches may be smaller but these are the people we are seeking to attract to our website. Visitors from Enfield are the ones most likely to convert into customers. The competition for "Enfield financial advisor" may be within our reach.

What is achievable in seo?

What is achievable is high positioning for long-tail keywords.

"Solicitors" is a short-tail keyword. Competition will be enormous and it will not be possible to obtain high ranking.

"Employment law solicitor City of London" is a long-tail keyword and competition will not be so great. High ranking may be possible.

What is desirable in seo?

This depends on the objectives of the website owner.

A firm of solicitors in City of London does will probably be happy with traffic from City of London.

SEO Summary:

• You should fine tune your Web site to its optimum if it is to be successful.
• A well managed Web site will be a pleasure for your visitor.
• To get ranked you should have always been focused on creating high quality content, getting good links into your site and creating a useful, informative site that is focused on the user experience and ultimately on getting the sale.
• Search Engine Optimisation is discussed more fully here.

• Hidden Text. Any text that is in hidden codes, very small text or text that is the same, or close to the same as the background color on the page.
• Using two or more Title tags.
• Over-repetition of keywords in Title or the body text.
• Zero Link Popularity
• Linking to Link Farms or other "bad neighbourhoods".
• Mirrored Sites. The same content on multiple domains.
• Promotion of software that Google has "banned" (i.e. Web Position Gold, OptiLink, TopDog, etc.).

How To Succeed With Google

• Build a site with at least 10 pages of quality content.
• Add 2-5 pages per week of quality content to the site.
• Seek out at least 100 quality link exchanges.
• Focus on Quality Content.
• Keywords in Anchor Text are given a boost.
• Avoid Linking to "Bad neighbourhoods".

First Website Design .com aims to help you build an affordable high quality website that will receive large volumes of targeted traffic utilizing appropriate search engine optimization techniques with the assistance of keyword research tools. It will provide you with advice on the best Internet marketing strategies that will assist you to sell products and ways to make money online.

We are based in Loughton, Essex and close to City of London, North and East London and Hertfordshire.

We:

• Are website design, marketing and promotion consultants.
• Frequently attend business to business meetings where we learn about opportunities as well as the problems facing small and medium sized businesses.
• Do not offer one size fits all packages because we understand the needs and goals of each business differ and because no two web sites are alike.
• Will work with you to define your web aspirations and to utilise your specialist expertise in the ongoing development of your website.
• We will happily explain any recommendations we make including the required budget and the potential benefits. We will not make unrealistic promises.
• Please contact us for details of our forthcoming SEO Courses.