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What is link popularity?
It is in the interest of search engines to ensure that they provide the best best quality results for Web surfers (search engines). The second step in the search engine algorithms following page content analysis was to include link popularity. Webmasters would then place as many links as possible both within their site and between other sites that they maintained. Furthermore, link exchanges between Web sites became popular to increase link popularity.
It is the task of Web designers to optimize each Web design for high Search Engine ranking.
To see the number and Web sites that link to a Web site or Web Page type in the URLin the Search Engine Search Box link:yoursite.com If you want to see just the pages from other Web sites then type in link:yoursite.com - host:Internet.com
If you look at the top twenty Web sites for a given keyword or phrase you can check on their link popularity. Some of these pages may have hundred of links. One or two, however, may have one or two linking pages at most; this would indicate that at the time of writing, link popularity per se may not be a significant variable in the Search Engine Algorithm.
You may try to improve your ranking by exchanging links with other Web sites particularly if they are relevant to your site. You can usually find an email address on their Web site.
Link Popularity
Link Popularity involves analysis of the total number of links to a web page and the link popularity of the Web sites that are linking to that page.
Link Analysis
Link Analysis involves analysis of the total number of links to a web page, the link popularity of the Web sites that are linking that page, the text used in the links to that page and the topic of the page that links to that page.