Keywords Analyzer and Keyword Elite - Review of Effective Search Engine Optimization Tools - Improve your Rankings and Watch Your business Grow

Search engine optimization is the process aimed to increase the likelihood that your Web site will achieve high placement in the search results when someone searches on a keyword or phrase related to your product or service. It is all about keyword rankings and search engine optimization strategy.

Efficient Keyword tools - locate niche keywords with reasonable potential traffic and with relatively low competition (results). If you wish to improve search engine ranking for your web site and web pages then you need to employ quality keyword research tools. Whilst you can outsource to an SEO agency, nobody knows your web site subject as well as you and you can become your own search engine optimization expert.

Keyword Searches - Looking for reasonable potential traffic

We wish to know how many searches are being conducted for a keyword that we may wish to target. If nobody is looking for that keyword then the effort would be a waste of time. We wish to find keywords that are being searched.

From July 2008, Google has commenced offering actual numbers of searches for the previous month. As Google is used for more than 50% of searches globally, it provides the largest database available. To date, keyword research tools, including Wordtracker, Keyword Discovery, Nichebot and Keywords Analyzer use much smaller databases. We recommend that you use this free Google Keyword Tool which identifies the number of searches for each keyword over the last complete month and the average number of searches per month averaged over the last year. We recommend setting the tool for "exact" searches.

Search Engine Results - Your competition

The search engine results is the number of competing web pages for a keyword. Google displays this at the top right of the results page:-

For the example, "Keyword Research Tools", there is a an enormous amount of competition - 1,170,000 competing web pages. To receive significant traffic from the search engines, your page needs to be in the top 30 and preferably the top 10 on the search engine results pages. (Search Engine Position And Click Through). A major factor in determining search engine position is PageRank. A new web page has a PageRank of zero and the results pages top keywords will have PageRanks of 5 or more. It follows that to begin with, you will need to focus on keywords that have less competition.

Use the free Google Keyword Research Tool to find relevant related keywords. This has become essential for search engine ranking optimization and it is free.

Note:

Google allows you to select your chosen country. This is ideal if you are interested in search engine rank optimization within a particular country such as the UK.

I have set the Match Type to "Exact".

There is an option to save the results in a CSV (for excel) format.

Copy the keywords list into another columen and remove the [ and ] C.

Copy this column into Keywords Analyzer with the setting on "New Search" - "Manual" and with the setting "Get Results in Quotes"

Copy the Google Results column obtained from Keywords Analyzer onto your excel search sheet.

You can sort your data as you choose to reveal the niche keywords that have reasonable search volume and relatively little competition. When you first start a website / web page, it will have "0" PageRank and you should compete accordingly. In the above example, "cheap vacation packages" has a relatively low Google results competition but 27,100 searches per month could provide significant traffic to your website if your landing page is well structured from the on page search engine optimization point of view.

You should also seek to improve your PageRank by off page search engine optimization. The higher your PageRank, the higher your pages will appear on the search engine results pages and the more you can seek traffic for the more competitive keywords.

Keywords Analyzer vs Keyword Elite

Beware of false and unrealistic claims for software. The first claim I came across for Keyword Elite was in a video that starts by claiming that this software will allow you to quickly and easily dominate any niche online. You cannot dominate any niche. You have to have an enormous website that has been an authority for at least a couple of years and has achieved high PageRank.

Keyword Elite, has utilities that may be of value in those seeking riches with Google Adwords. Google Adwords is a wonderful opportunity that makes enormous sums of money - for Google! Success stories for those spending money on Google Adwords are relatively few and far between!

For those interested in search engine optimization, Keywords Analyzer provides a feature that is essential, namely the ability to provide the Google Results data for keywords generated by the Google keyword selector tool- see above. Keywords Analyzer is the tool of choice to increase search engine ranking.

Currently Keyword Elite is priced at $176 compared to $97 for Keywords Analyzer - from a practical point of view my preference for an effective keyword selector tool is Keywords Analyzer. If you are aiming to make money on the internet, effective web marketing search engine optimization is the key to success. Learn to employ economical search engine optimization.

How do we define a niche keyword?

Surprisingly, there does not appear to have been even one serious attempt at a definition of a "niche keyword".

The following definition was developed and is recommended:

A niche keyword is defined as having an above threshold search volume for the targeted locality of a website with potential for top ten positioning on the search engine results page (SERP) for that locality (country).

Threshold Search Volume

The threshold search volume that is acceptable for a website is dependant on its purpose.

• A website seeking clients within a locality might consider the return on investment acceptable for developing a web page on a keyword with potential to attract even one additional client a month.
• A global information website might choose a relatively high threshold search volume of a thousand searches per month before it would consider creating a web page focused on a keyword.

Locality

Although websites remain reachable from any location, the vast majority of websites are targeted at visitors within a country, state/county/provnce, or  city/town. Only a minority of websites aim to provide information universally or seek sales internationally. Locality orientated searches form the fastest growing sector on the internet - currently estimated at 12%. A search that includes a locality has a better chance of converting on e-commerce and e-marketing websites.

When we seek niche keywords for locality based websites, we need data on the number of searches conducted for that locality and an assessment of the competition for the country specific search engines. The most popular search engine is Google. Examples of Google country specific search engines are google.co.uk, google.ca (Canada), google.fr (France) and google.jp (Japan). In addition to having the largest search database, and being free of charge, the google keyword research tool (adwords.google.com/select/KeywordTool) has the advantage of providing both global and country specific monthly search volumes.

Top 10 Positioning on Search Engine Results Pages

Few searchers click on web pages positioned below the top ten on SERPs.

• Whereas 42% of searchers click on the number one positioned web page for a search,
• only 0.7% of searchers will click on the 11th positioned web page and
• 0.07% for the forty first positioned web page.

Put another way,

• if the number one web page for a keyword receives 600 visitors,
• the 11th web page will receive 10 visitors
• and there will be just one click on the 41st.

From an SEO point of view, a web page that cannot be positioned within the top ten positions for a keyword on the SERP will fail to bring much traffic.

Competition

Traditionally competition has been evaluated mainly by the number of 'results' which is the number of competing web pages. The Keyword Effectiveness Index - KEI - is the most popular formula for identifying "effective" keywords. It incorporates keyword popularity data (P = number of searches) and the competition (C). The formula is P2/C.

Invariably a search will show at least hundreds of competing web pages (results) and often millions. Whilst the number of results will provide some indication of keyword difficulty, it is the strength of the top ten web pages compared to the potential strength of the page we can build on our website that will determine if our page can reach the top ten. The competitive strength of the top ten competing web pages for a keyword is not a direct function of the total number of competing web pages. The strength of the competition of the top 10 competing web pages for a keyword with only 10 thousand competitors will be far greater than 1,000th of the strength of the competition for a keyword with 10 million competitors.

 

 

KEYWORD SEO PRO

is the exciting

NEW ESSENTIAL and UNIQUE

KEYWORD ANALYSIS TOOL

that will show you how to find the niche keywords

that will bring success to your website

and the opportunity to increase your income?

 

 

"How can I get my web pages to the top on the search engine results pages for my keywords?"

 

This is the most common question asked by web site owners and search engine optimizers.

 

My Advice May Surprise You!    -        Take Out The "How"

 

You are left with the most important question web site owners and search engine optimizers should be asking:-

"Can I get my web pages to the top on the search engine results pages for my keywords?"

 

The Development of Keyword SEO Pro

 

Over several years, I have read many books and internet articles by the leading search engine optimizers.

I have bought and tried many programs each promising to provide every website owner's dream - top placement on the search engine results pages.

After endless failures, I took a new approach and asked the second question.

"Can I get my web pages to the top on the search engine results pages for my keywords?"

Many books, articles and search engine optimizers stressed the importance of identifying "niche keywords" as this is  fundamental in our quest to attract visitors to a website. There are many keyword suggestion tools that claim to find niche keywords but in practice they generate lists of keywords without any useful practical means or guidance for separating out the niche keywords for us. In this discussion "keywords" includes keyword phrases.

How do we find the niche keywords from a list of keywords initially generated by a keyword suggestion tool?

In 2004, it was estimated that Google included 200 factors in its positioning algorithm. By 2009, many search optimization optimizers believe Google has increased this to 300 factors. It is unlikely that each of these factors carry equal weighting.

• Using retro-analysis of the top ten positioned web pages for numerous keyword searches, the author looked at all the commonly accepted factors in search engine positioning used in search engine optimization.
• Surprisingly, the importance of one factor (D-Factor-I) appeared to have been underestimated and it proved to be almost completely dominant. It then became apparent that a second factor (D-Factor-II) could at times (D-Factor-I) prove to be the exception that proved the rule.

Having recognized the importance of D-Factor-I, identification of niche keywords by manual evaluation of a list of keywords generated by my favourite keyword suggestion tool proved to be prohibitively time consuming.

For a list of 50 keywords, the D-Factor-I must be determined for each of the top 10 web pages - 500 evaluations.

I required a program that would examine a list of keywords and indicate which ones were potential niche keywords using the definition: -

A niche keyword is defined as having an above threshold search volume for the targeted locality of a website with potential for top ten positioning on the search engine results page (SERP) for that locality (country).

A unique, purpose built program - Keyword SEO Pro - has been commissioned.

Keyword SEO Pro and Search Engine Optimization

Search engine optimization (SEO) is the application of techniques for improving the volume and quality of traffic to a web site from search engines via "natural" ("organic") search results for keywords.

The three fundamental elements of SEO are:

1. 1. Finding relevant niche keywords.
2. 2. Developing web pages optimized for your niche keywords once you have found them.
3. 3. Off page optimization.

• 99% of websites fail because they target the wrong keywords.

It is estimated that search engines such as Google and Yahoo provide 80% of traffic to websites. Google alone is responsible for 50-80% of search engine traffic depending on country.

Keyword Seo Pro is focused on Google as this is the search engine that generates most visits.

Positioning on Search Engine  Results Pages

Keyword Seo Pro provides an unequalled insight into search engine positioning.

Keyword research is:-

• The fundamental and most vitally important aspect of your search engine optimization campaign.
• The science of discovering the appropriate niche keywords for your website.

There are many keyword research tools. They can be classified as:

• Keyword suggestion tools.
• Keyword analysis tools.

 

Table 1

 

Table 2 Google.co.UK  - Keyword phrase = "Holiday apartment Monteriggioni Italy"

Global Monthly Search volume on Google <12/month and 10,500 Results (Competition Pages)

Several experts and advertisements for keyword suggestion tools advocate finding long-tail keywords with little competition to bring "swarms" of visitors.

This keyword phrase has little competition. Nevertheless, Keyword Seo Pro will demonstrate that the quality of the competition is high and top positioning is unlikely.

Table 3 Google.com  - Keyword phrase = "Employment Law Solicitor"

Global Monthly Search volume on Google 74,000 and 180,000,000 Results (Competition Pages)

Can you explain how the 10 web pages above achieved high positioning?

• Understanding why the top web pages are successful is the key to SEO.
• Even when you understand how the top pages are so successful, you will need Keyword Seo Pro to highlight those niche keywords in a list of keywords generated by your favoured keyword suggestion tool, to ensure that you can focus your SEO knowledge on those pages where you can successfully compete.
• Keyword Seo Pro will demonstrate arguably the most important factor in web page positioning.
• It will also reveal some exceptions to the rule and provide explanations for the exceptions demonstrating its additional benefit in keyword research.
• You will then appreciate how Keyword Seo Pro will be an invaluable tool in sorting out those keywords that will attract the desired visitors to your website.

We estimate that Keyword SEO Pro will be available towards the middle of August 2009

If you would like to be advised when Keyword SEO Pros is launched, please complete this form:

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First Website Design .com aims to help you build a high quality website that will receive large volumes of targeted traffic utilizing appropriate search engine optimization techniques with the assistance of keyword research tools. It will provide you with advice on the best internet marketing strategies that will assist you to sell products and ways to make money online.