What is keyword research?

Five Steps to Effective Keyword Research

The process of uncovering and selecting the appropriate keywords for your site is called keyword research.

Keyword research is the science of discovering keywords that internet surfers are using to find the information they seek. It is estimated that search engines such as Google and Yahoo provide 80% of traffic to websites. Keyword research is the fundamental and most vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings.

An important aspect of keyword research is to find keywords that are frequently searched for and that are within your reach.


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David Viniker, the author and webmaster of FirstWebsitedesign.com, believes that quality of content is a prerequisite to success. He is a clinician (consultant obstetrician and gynaecologist - ObGyn at Whipps Cross University Hospital, London - borders of London and Essex). He has research and teaching interests. His website www.2womenshealth.com receives 1.5 million visitors annually and is the most popular personal women's health website on the internet. He has applied his clinical skills to researching SEO techniques.

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