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The definition of Internet marketing and its importance in e-commerce.

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What is the Definition of Internet Marketing and How Internet Marketers Define Internet Marketing?

Internet marketing, also known as online marketing, Internet advertising, e Marketing (or e-Marketing), is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience.

For many, the definition of Internet marketing is having a high quantity of web traffic. Good search engine ranking is a priority and this requires search engine optimization. Others define Internet marketing as generating awareness and interest in a business.

It isn’t the quantity of traffic that matters but the number of sales or qualified leads that is paramount in Internet marketing. The objective is to find targeted website traffic. Interestingly, many companies express frustration that their web site is not providing enough sales conversion or drawing enough of the desired customers.

So what content draws the required traffic to a web site? Surely this is the critical question that separates companies who understand the real potential of Internet marketing and those who do not.

Internet Marketing has it’s own unique advantages for tracking and measuring expenditure on campaigns. Internet marketing also has the advantage of studying the behaviour of visitors and making researched changes in campaigns.

The best definition of Internet marketing is a combination of Internet related activities that target the right audience directly or indirectly. These Internet Marketing activities may include permission email campaigns, search engine optimization and general marketing principles. It uses the interactive web capabilities available to further create a dialog with potential customers by connecting them with good educational content about your company and its products or service facilities.

Internet marketing includes creative and technical aspects of the Internet, including web design, development, advertising, and sales.

The Internet marketing definition is the all-inclusive promotion of products and/or services online.

Internet marketing has been around since 1996. It has become increasingly popular because of the tremendous opportunity it provides for anyone who would like to start their own online business. Internet marketing is a broad term as there are many different ways of making money online.

What Is Internet Marketing?

Internet marketing is the marketing of products or services over the Internet.

Products to Sell

There is money to be made selling virtually anything online with Internet marketing.

  1. Sell advertisments on your website
  2. Sell your own products with your website
  3. Sell other people's products with you website
  4. Sell other people's products without your own website

    The products can be items or services.

If you have your own product or service then the you keep all the profits. There are, however, expenses for production and premises.

You can find a vast number of products from the many Affiliate Networks or independent merchants as explained on Affiliate Programs. You will earn an affiliate commission a percentage of the profit.

Choose Keywords / Research

The next step is to identify keywords for the product that you wish to promote by undertaking keyword research. A keyword is only good if it is relevant to the product you are promoting, and also to the landing page that makes the sale.

With PPC you do not need your own product or website because your ads will take the users directly to the merchant website with your affiliate id attached.

Most websites fail because they target the wrong keywords.

Wrong Keywords


Our program - Keyword SEO Pro assists you to target the best 'niche' keywords for your website.

Keyword SEO Pro - Niche Keywords


What products can I sell online?

If you have your own product and product brand then it is just a matter of applying sales techniques on your website.

You can sell items provided by dropshippers.

You can find items to sell from numerous affiliate program providers.

Internet Marketing Techniques

People do not buy products - they buy solutions. Internet marketing techniques revolves around marketing solutions. They buy because they are hoping that it will solve a problem or a need.

1. Selling is not about fast talking.

Tests with telemarketers have demonstrated that those who listened twice as much as they talked booked five times as many appointments. Selling is about empathy.

2. Selling can set up a win/lose situation.

Selling can have winners and losers, but it doesn't always have to be that way. The successful salesmen discover, and fulfill people's strongest needs and desires.

3. You do not have to be born with the ability to sell.

Selling is a combination of scientific and technical processes that can be acquired by anybody, but it must be combined with empathy, and enthusiasm that exist in all of us.

4. Selling is essential in every business.

Many volumes on business would have you believe that companies fail because of poorly selected locations or ill-prepared management. Businesses fail because the owners wait for something to happen.

Lighting the candle


First Website Design .com aims to help you build an affordable high quality website that will receive good volumes of targeted traffic utilizing appropriate search engine optimization techniques with the assistance of keyword research tools. It will provide you with advice on the best Internet marketing strategies that will assist you to sell products and ways to make money online.

David Viniker is a clinician (consultant obstetrician and gynaecologist - ObGyn at Whipps Cross University Hospital, London - borders of London and Essex). He has research and teaching interests. His website receives 1.5 million visitors annually and is the most popular personal women's health website on the Internet. He believes that quality of content is a prerequisite to success. He has applied his clinical skills to researching SEO techniques.

We are based in Loughton, Essex and close to North and East London and Hertfordshire.

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First Website Design - affordable professional web designer with search engine optimisation (SEO) expertise to maximise your internet marketing potential in London, Essex and Hertfordshire.