The Best Internet Marketing Strategies for Promoting Your Online Business

As an Internet marketer you will need to decide if your best internet strategies are to concentrate on driving sales to either your website or an affiliate website.  Companies are eager to have you promote their product because they are better off having 1000 affiliates spending their own time and advertising money than it would be to spend the company time and money on promotions in house.  There are 10,000’s of companies looking to pay people like you in exchange for driving sales or leads to their web pages.  These companies are referred to as “merchants”, and those promoting their products are referred to as “affiliates”.  This is known as Affiliate Marketing, and is a sub-category of Internet marketing.   The Internet provides instant response. Internet marketing has a broad scope since it refers to websites, web advertisements such as Google Adwords and e-mail . Internet marketing strategies include:

• affiliate marketing
• customer relationship management (CRM) marketing
• digital marketing
• display advertising
• e-mail marketing
• Internet news releases
• newsletter marketing
• online market research
• search engine marketing (SEM)
  • pay per click (PPC)
  • search engine optimization (SEO)
  • blog marketing
  • multivariate testing or optimization
  • viral marketing

Affiliate Article Marketing

Affiliate Article Marketing is  commonly employed free marketing technique as it is easy to make a start. It requires you  to write articles on various topics.  You choose an item or related item that you wish to promote and write an article including the relevant keywords. 

You must submit your article  to an article website for which there is generally no fee, and then wait for it to get listed on the search engines. By submitting the article to these sites you are adopting their search engine ranking. If you write an article and submit it to a recognised article website such as "articlebasement.com", your article will live on this domain and inherit popularity from that entire site. If the article website has high ranking your article is likely to be listed within a few days. Search engine optimization of a website and achieving high ranking can take many months at least.

We're going tell you exactly how to find the right keywords to use in article marketing, how to obtain a top listing in the search engines under these keywords, and how you can create profitable article marketing campaigns.

Before starting an article, you should determine whether or not there is potential to receive traffic (number of searches) and how much competition (Google Results for an exact search on your keywords) you are up against for your possible keywords / keyword phrases by using keyword tools such as Keyword Analyzer. As a guide, if there are more that 4,000 searches for your envisaged keyword phrase, the competition is likely to be too stiff for you to achieve high ranking.

Next assess the top ranked natural listings for your keyword. If you are planning to make serious inroads I would recommend www.seoquake.com. This will return your search engine results pages with all the data you need.   If the sites on the first page of natural listings have a lower page rank than the article site you are planning to submit to, you have a good chance of getting listed on the first page.  New products usually have relatively low competition.

Article Development: Your articles should contain 300-600 words.  This is the ideal size to get listed within engines, and allows you enough text to promote or provide adequate information on the particular topic. 

Insert a title, keywords, and description within the meta tags on the webpage. The text should be informative, easy and enjoyable to read and interesting to ensure stickability. A product review appears to be acceptable.

The importance of keyword density has probably been overstated but some recommend between  3-5%.  Any more than this will appear as content "spam" to the search engines, and any less will not be enough to get listed under those search terms.  There are programs that will assess your page quality from the SEO point of view and I recommend IBP.

Article Submission: There are article submission programs that will assist you to submit your article to hundreds of article web directory sites. At one time it was believed that every website that carried your article would enhance your success. Search engines, however, will only want to carry your article once and so there is little advantage in multiple submissions.

For some article sites you will have to register before submitting. Allow 10-15 minutes for the submission process to one article website.

Outsourcing: Article writing is time consuming.  You will gain tremendous experience writing your first few articles for yourself. As your business grows and time becomes limited consider outsourcing to people that do this for a living. Just search for "article writer" or "copywriter". Current estimates are $10-15 for 500 words. Remember to specify the keywords you wish to be included and an indication of their keyword density.

• Definition of Marketing
• Definition of Internet marketing
• Best Internet Marketing Strategies
• Internet Marketing Success
• Brand Marketing Strategy
• Affiliate Article Marketing
• Internet Marketing Affiliate Program

First Website Design .com aims to help you build a high quality website that will receive large volumes of targeted traffic utilizing appropriate search engine optimization techniques with the assistance of keyword research tools. It will provide you with advice on the best internet marketing strategies that will assist you to sell products and earn money online.