Internet Business Provider - IBP11.7 has our 5 Star recommendation
Forty per cent of searchers seeking information on a search term (keyword) will click on top positoned web page provided by their favourite search engine.
Ninety per cent of searchers will go no further than the top search engine result page.
The most popular search engine is Google.
If your web page is not on the top page of Google for your targeted keyword it will not bring in many, if any, new visitors.
If you want to get high rankings on Google and other major search engines then you need search engine optimization to achieve:
- Optimized web page content - On-page optimization
- High quality inbound links - Off-page optimization
Internet Business Promoter (IBP) helps you with both.
From my experience of search engine optimization over more than ten years, IBP has proven to offer one of tthe leading set of search engine tools for beginners and intermediates.
The programmers, Andre Voget and Johannes Selbach have been updating IBP to 11.7 monthly since its launch more than ten years ago.
They provide excellent support.
Their news bulletin http://www.free-seo-news.com/index.php demonstrates their expertise and ability to provide essential state-of-the-art information.
IBP is a user friendly suite of 10 professional web promotion tools that help you with all aspects of web site promotion and search engine optimization. It offers everything you need to successfully promote your web site with:
- On Page Optimization Tools
- Off Page Optimization Tools
- Position Tracking Tools
Internet Business Promoter recommends that you should avoid optimizing for short-tail keywords and I would agree that this is good advice for new websites and for those at the beginning of the learning curve in SEO.
Internet Business Promoter does not help you to find the the niche keywords that will bring traffic to your website.
This program is designed to assist you to optimise your web pages once you have found your niche keywords.
So what is a niche keyword?
A niche keyword is defined as having an above threshold search volume for the targeted locality of a website with potential for top ten positioning on the search engine results page (SERP) for that locality (country).
Unless you can have your web page in the top ten positions for your local (country) Google search engine, there is little point, from an SEO point of view, in developing a web page for a keyword.
How useful is Internet Business Promoter in finding niche keywords?
In common with many keyword suggestion tools, Internet Business Promoter can generate a list of keywords but fails to deliver a credible means to identify the niche keywords.
- Looking at one keyword and one web page at a time, IBP provides information about how well each competition page is optimized for example whether the keyword appears in the H1 tag.
- Only a minority of websites aim to provide information universally or seek sales internationally. Locality orientated searches form the fastest growing sector on the Internet - currently estimated at 12%. A search that includes a locality has a better chance of converting on e-commerce and e-marketing websites.
- When we seek niche keywords for locality based websites, we need data on the number of searches conducted for that locality and an assessment of the competition for the country specific search engines.
- IBP does not provide locality orientated information.
The most important factor that determines whether you can successfully compete is the HomePage PageRank. IBP does not provide this information.
The only program that can separate out for you niche keywords from a list of keywords is Keyword SEO Pro.
The Google Keyword Tool provides a free list of suggested keywords related to your initial targeted keyword.
When you have focused on the most appropriate keywords, these can be analysed by Keyword SEO Pro to deterine keyword difficulty. You will then be able to determine whethere a keyword is in range for top positioning in Google depending on whether you plan to use your home page or an internal page and the PageRank of your home page.
IBP 11.7 for Advanced Search Engine Optimizers and Web Professionals.
IBP has an undisclosed algorithm that calculates a % score for your web page from about 40 factors considered by their team to be crucial for top positioning.
If that IBP algorithm is reasonably accurate, web pages competing for a keyword should be positioned approximately in order.
In the following table I have used IBP to analyse the top positioned web pages for the keyword '1 on Google' and Google.co.uk
Table - IBP % Scores for '1 on Google' on Google.co.uk Top 10 Web Pages
From the above table, and I have repeated the exercise many times, it is apparent that IBPs positioning algorithm is not even close to that of Google.Otherwise how can the web page in position 5 have a score of 24% and the web page in position 36 has a score of 76%; only two web pages in the top 10 have higher scores.
We know that:
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Google uses at least 200 factors in its positioning algorithm.
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These factors have varying weighting.
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The top on-page factor is the Page Title tag - if your targeted keywords are not in this tag, top positioning is unlikely.
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Off-Page Factors are more important than on-page factors.
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The most important factors in the Google Algorithm are:-
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HomePage PageRank
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A HomePage competing for a keyword receives a boost in its effective PageRank "
(PageRank is the Best Indicator of Competition Strength For a Keyword in SEO - New Verifiable Theory)
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Internet Business Promoter On Page Optimization Tools
IBP will analyze the most important elements of your page for a keyword and compare these with the top ten ranked pages for a search engine of your choice. It provides an overall score expressed as a percentage.
IBP is discussed in the following video - (from 3 minutes into the video)
Detailed results for each element are provided. I find the summary tables at the end of the report particularly valuable.
Off Page Optimization Tools
IBP has a link manager. You can find potential link partners in a number of ways including the leading websites for your chosen keywords and websites that link to your competitors. IBP will find the relevant email addresses and will keep track of your linking campaigns.
Reciprocal linking is unlikely to provide benefit. It is true that a backlink to your website may bring in link juice and the more link juice coming in to your website the higher your PageRank.
On the negative side
- Your reciprocal link will leak link juice out of your website.
- If the reciprocal links each have the same quantity of link juice there will be a net loss to both parties: Matt Cutts, head of the Black Hat Detection Unit at Google and a respected Google spokesman explains that if all the link juice continuosly poured through links without a reduction being made, the PageRank system would implode. There is therefore an effective Google tax - a percentage of the link juice is removed from every link.
IBP Position Tracking
You will wish to track the progress of your pages as they climb the search engine results pages.
The following screenshot shows current position and compares it to a previous record.
You can also track position changes for your keywords graphically over time:
Summary of Internet Business Promoter
- One of the best suites of programs to assist with on-page optimisation of a web page once you have determined your niche keywords.
- The IBP algoithm is a poor reflection of the Google algorithm.
- The value of reciprocal linking is disputed.