The anchor text, link title or link label is the visible, clickable text in a hyperlink.
The words and phrases contained in the anchor text can determine the ranking that the page will receive by search engines. From 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used.
Anchor texts should be less than 60 characters. Different browsers will display anchor texts differently. Anchor text tends to give the user relevant descriptive or contextual information regarding the subject material of the link's destination.
The anchor text might or might not be related to the actual text of the URL of the link. This proper technique of linking is beneficial to users and webmasters as anchor text are held tp have significant weight in search engine rankings. The limit of the concept is building sentences only composed with linked words and phrases. Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually appropriate to the landing page. The purpose of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency was, more often than not, to hyperlink words relevant to the landing page.
Webmasters may use anchor text to acquire high results in search engine results pages.
Google's Webmaster Tools facilitate this optimization by letting website owners view a lot of common words in anchor text linking to their particular site.
You should choose your anchor text carefully when requesting backlinks to your web pages. Ask the webmaster to use your important keywords in the anchor text.
The following video discusses anchor text.
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