What are ALT tags?         

Search spiders cannot see the graphics on your Web page. ALT tags provide an alternative text for a graphic: they include brief text that can be seen by the spiders and this may enhance your site rankings. They can also be seen by Web surfers who explore the Web with their graphics switched off to speed download times. Your Web authoring program should help you to introduce these ALT tags.

It is the task of Web designers to optimize their Web designs for high Search Engine ranking. Several Search Engines have the inclusion of Alt tags in their algorithms for determining Rank positionIn Frontpage, have the page open in 'Normal" design view (Bottom Left). Double click the graphic that you wish to assign an alt tag to and a dialogue box will appear called 'picture properties'. Finally, select the 'general' tab then enter your chosen words into the field labelled 'text'. This is an opportunity to use the keywords for the page. Alt tags are an important opportunity for Web designers to enhance page design with a view to search engine optimization.